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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandTools

    Score9.8 out of 10
    N/ADemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.N/A

    ZoomInfo Operations

    Score8.5 out of 10
    N/AZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
    Pricing
    DemandToolsZoomInfo Operations
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandToolsZoomInfo Operations
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    DemandToolsZoomInfo Operations
    Considered Both Products
    Validity
    No answer on this topic
    ZoomInfo
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    88%
    Would buy again
    15 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    88%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    85%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    80%
    Implementation went as expected
    4 Answers
    100%
    Implementation went as expected
    12 Answers
    Features
    DemandToolsZoomInfo Operations
    Data Quality
    Comparison of Data Quality features of DemandTools and ZoomInfo Operations
    Feature
    DemandTools
    -
    Ratings
    ZoomInfo Operations
    8.2
    2 Ratings
    6% below category average
    Data source connectivity00 Ratings8.22 Ratings
    Data profiling00 Ratings8.82 Ratings
    Data element standardization00 Ratings7.82 Ratings
    Match and merge00 Ratings8.62 Ratings
    Address verification00 Ratings7.42 Ratings
    Best Alternatives
    DemandToolsZoomInfo Operations
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    Dataloader.io
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Informatica Customer 360 for Salesforce
    Score8.1 out of 10
    No answers on this topic
    Enterprises
    Dataloader.io
    Score10 out of 10
    SAP Data Services
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandToolsZoomInfo Operations
    Likelihood to Recommend
    8.7
    (117 ratings)
    9.0
    (116 ratings)
    Likelihood to Renew
    9.9
    (16 ratings)
    8.2
    (6 ratings)
    Usability
    7.8
    (6 ratings)
    9.0
    (16 ratings)
    Availability
    9.8
    (2 ratings)
    9.1
    (1 ratings)
    Performance
    8.5
    (3 ratings)
    9.1
    (1 ratings)
    Support Rating
    9.0
    (5 ratings)
    8.5
    (4 ratings)
    Online Training
    8.5
    (2 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    6.9
    (6 ratings)
    10.0
    (3 ratings)
    Configurability
    7.5
    (2 ratings)
    9.1
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    8.5
    (2 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    DemandToolsZoomInfo Operations
    Likelihood to Recommend
    Validity
    DemandTools is perfect for any system that constantly adds new records to its database. For example, in higher education, we are constantly purchasing search names from various vendors and DemandTools allows us to make sure we are not doubling up on the same records. It saves us money in the long run as we are not mailing out multiple copies of our brochures to the same person.
    Read full review
    ZoomInfo
    ZoomInfo is well suited for a new company that needs to load a CRM, or has a CRM thats over 18 months old and needs to be refreshed. Itd really only be inappropriate if you had 100 or less customers and knew them all well, or you aren't in B2B Sales.
    Incentivized
    Read full review
    Pros
    Validity
    • PowerGrid can review and make the updates simultaneously.
    • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
    • BulkBackup [is] just one click, majority data got updated.
    • Scenarios save a lot of time for similar working load.
    Incentivized
    Read full review
    ZoomInfo
    • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
    • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
    Incentivized
    Read full review
    Cons
    Validity
    • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
    • Some features aren't user intuitive and it takes a while to learn.
    Incentivized
    Read full review
    ZoomInfo
    • Lower pricing tier, some other zoom products have freemium versions which would be nice
    • Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
    • Merging data does not always report 100% of data merged.
    Read full review
    Likelihood to Renew
    Validity
    It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
    Incentivized
    Read full review
    ZoomInfo
    Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
    Incentivized
    Read full review
    Usability
    Validity
    Allows for control in uploading lists, saved processes for checking duplicate records.

    Allows for backup files and quick reverts if something goes wrong.

    Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

    Automated processes for set and forget hygiene tasks
    Read full review
    ZoomInfo
    List uploads for enhancements and the fact that RingLead is powerful and useful make my life as an analyst super easy. I can upload files in bulk and know that everything is mapping correctly without manually going line by line.
    Incentivized
    Read full review
    Reliability and Availability
    Validity
    There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
    Incentivized
    Read full review
    ZoomInfo
    No problems
    Incentivized
    Read full review
    Performance
    Validity
    DemandTools is a bit clunky and slow at times
    Incentivized
    Read full review
    ZoomInfo
    Had very good experience when using it
    Incentivized
    Read full review
    Support Rating
    Validity
    Support can be slow so do not expect quick turn for urgent issues.
    Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
    The training webinars help with the basics but not much if you need advanced functionality.
    Read full review
    ZoomInfo
    I’ve had one support request that was addressed and resolved within 30 minutes
    Incentivized
    Read full review
    Online Training
    Validity
    The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
    Read full review
    ZoomInfo
    It was helpful
    Incentivized
    Read full review
    Implementation Rating
    Validity
    I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
    Read full review
    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
    Read full review
    Alternatives Considered
    Validity
    Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.
    Incentivized
    Read full review
    ZoomInfo
    This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational applications. So highly recommend them.
    Incentivized
    Read full review
    Scalability
    Validity
    It's done everything we've needed it to do.
    Incentivized
    Read full review
    ZoomInfo
    Hasn’t experienced any issues to doubt reliability
    Incentivized
    Read full review
    Return on Investment
    Validity
    • It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
    • We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
    • Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
    • The return on investment isn't easily quantifiable but it is FELT in our department.
    Incentivized
    Read full review
    ZoomInfo
    • Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
    • Saved time in doing research and data population.
    • Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
    Incentivized
    Read full review
    ScreenShots

    DemandTools Screenshots

    Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation