Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.
N/A
INFUSE
Score 8.9 out of 10
N/A
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.
N/A
Pricing
Demandbase One
INFUSE
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase One
INFUSE
Free Trial
No
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
INFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
'Challenges' and 'Trends' - information to engage prospects during conversations.
I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
INFUSE has always been very responsive. I appreciate the check ins once campaigns are live, to discuss results and see where we could make adjustments. I haven't used their Demand Gen experts yet but I love that that's available to optimize your programs.
Implementation is trivial. This is a cloud based solution. it is easy to identify companies and execs for alerting.Users looking to use the connections tool must download from social media and Outlook. They then have to upload the files to the platform.While they support custom sales triggers, users must define the key terms which define the event. Users must then wait several hours for the system to build the alert.
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
We are working with many content syndication and BANT lead gen companies. INFUSE is one of the top vendors we have seen some great success with. The targeting is all on point and accurate, the content and assets they help us create are all in line with our brand guidelines, and the lead quality is one of the best out of all of our vendors.
Demandbase has given us the visibility our sales and marketing team needs in order to see how their top strategic accounts are performing and what their engagement level is like with our brand.
Demandbase makes it easy for us to scale our efforts because it is an easy-to-use platform.
We are able to demonstrate ROI and show the impact our Demandbase campaigns are having on our target accounts.
INFUSEmedia significantly increased our overall lead volume (ie able to produce 5000 leads/month when other channels were struggling to generate more then a few hundred) at far more efficient CPLs (Cost-Per-Lead)
Our clients have given positive feedback on lead quality and wrap reports that INFUSEmedia has provided to our team had provided further insight into the companies, job levels, etc. that our leads are tied to, further validating their quality and alignment with our desired targeting
