Sales.Rocks is a Sales and Marketing Enablement Platform. By using data-driven solutions, we help companies increase pipeline levels, convert leads faster by reducing the cycle time and make the sales and marketing process more streamlined. Acording to the vendor, as a source for B2B customer service, Sales.Rocks is a self-servicing platform that allows users to gain quick access to full contact data, and reach the right people thanks to the constantly updated in-house…
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Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…
In customer prospecting through cold contact, "cold mailing" is a very cost-effective practice and is widely used in the U.S. market, particularly for selling saas software and high-cost business services. (In my case it is used for selling insurance policies). We generally find several saas (i.e., monthly paid) email contact generation software on the market, generally found on linkedin and freely accessible. But this is not enough, you need software for sending emails (additional cost) and it must be specific to cold mailing otherwise you end up in spam. And you need a CRM, not all cold mailing software has that! Additional cost is for paid email verification and you have to waste time uploading and downloading the excel files to be verified and derived from the verification... then adapt them to the cold mailing software... A yes, not all cold mailing software has email warmers and many do not warm all types of emails (instead Sales.Rocks warmed because of my emails from an unknown hosting that no system warmed...). But if you had one software that does everything in one platform without driving you crazy switching between them, especially if you have large volumes of emailing and with the ability to track everything, create email sequences based on funnel-like behaviors, schedule phone calls or maybe an initial linkedin message from your Sales.Rocks linked account ... well, Sales.Rocks is all of that, and with support that lets you know how serious the company is. It's an expensive product for a freelancer like me, but it's unique, and for a structured company it's simply beneficial and has a huge return.
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
Saleshandy, Hexospark, Getmails, Postaga. Mature product like Saleshandy, constantly updated for further improvements like Saleshandy and Hexospark. Sales.Rocks is the opposite of Getmails: the former has a myriad of features and a dashboard that gives you control like a NASA technician! But that is not why it is difficult to use. Getmails is super simple, wants to do everything automatically saving time for nerds like me who get curious and waste time trying every menu.
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
