Customer.io vs. Jotform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Customer.io
Score 9.4 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.N/A
Jotform
Score 8.5 out of 10
N/A
Jotform Enterprise is a digital workspace productivity tool that provides a platform for organizations. The aim of Jotform Enterprise is to give companies an easy-to-navigate tool that makes reaching out to customers, collaborating with coworkers, and collecting e-signatures and data a more seamless process. Jotform Enterprise strives to enable companies to make data-driven decisions without compromising when it comes to quality and security. It doesn’t matter what type of…
$0
Pricing
Customer.ioJotform
Editions & Modules
No answers on this topic
Free
$0.00
Bronze
$34.00
Monthly
Silver
$39.00
Monthly
Gold
$99.00
Monthly
Enterprise
Custom
Offerings
Pricing Offerings
Customer.ioJotform
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Community Pulse
Customer.ioJotform
Features
Customer.ioJotform
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Customer.io
-
Ratings
Jotform
8.0
Ratings
0% above category average
Survey templates00 Ratings8.60 Ratings
Themes00 Ratings7.40 Ratings
Custom logo/branding00 Ratings8.10 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Customer.io
-
Ratings
Jotform
7.6
Ratings
11% below category average
Changes to live survey00 Ratings7.60 Ratings
Question design help00 Ratings7.50 Ratings
Multiple question types00 Ratings7.70 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Customer.io
-
Ratings
Jotform
7.3
Ratings
12% below category average
Survey logic flexibility00 Ratings7.30 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Customer.io
-
Ratings
Jotform
7.5
Ratings
8% below category average
Response tracking00 Ratings7.60 Ratings
Data export00 Ratings7.90 Ratings
Standard reports00 Ratings7.70 Ratings
Custom reports00 Ratings7.40 Ratings
Analytics00 Ratings7.20 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Customer.io
-
Ratings
Jotform
7.4
Ratings
16% below category average
Access controls00 Ratings7.40 Ratings
Compliance00 Ratings7.40 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Customer.io
-
Ratings
Jotform
7.1
Ratings
14% below category average
Vendor-offered crowdsourcing00 Ratings7.00 Ratings
Respondent restrictions00 Ratings7.10 Ratings
Best Alternatives
Customer.ioJotform
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.5 out of 10
Medium-sized Companies
Dialpad Support
Dialpad Support
Score 9.0 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
Enterprises
Verint Community
Verint Community
Score 9.9 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Customer.ioJotform
Likelihood to Recommend
10.0
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.4
(0 ratings)
Usability
9.0
(0 ratings)
9.4
(0 ratings)
Support Rating
-
(0 ratings)
7.4
(0 ratings)
Implementation Rating
-
(0 ratings)
8.9
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Customer.ioJotform
Likelihood to Recommend
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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With a vast selection of pre-designed templates to choose from, ranging from event registrations to customer feedback surveys, JotForm caters to a broad spectrum of needs. Each template is fully customizable, allowing you to align the form's aesthetics with your brand identity effortlessly. JotForm has arrived to streamline and elevate your processes to a whole new level.
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Pros
  • Ease of use, a good tool for non programmers, or not so tech savvy people.
  • Great support, willing to help a lot, by chat, calls, or screen sharing.
  • Fast updates, it's a newer tool, but they are coming with fixes and updates fast.
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  • The ease of use is my favorite part of the Jotform. You don't have to be an IT guru to use it, but the results of your creation will surely make people think you are.
  • Jotform keeps all my event request organized and accurate.
  • Editing forms is done with ease.
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Cons
  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
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  • I would love for Jotform to offer an a la carte for some of the products like maybe we pay for more form views and submissions but not all the other stuff.
  • Flexibility in css.
  • More options in the name field, maybe I want the last name first or for it to be a full one entry box.
  • A phone number entry field.
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Likelihood to Renew
No answers on this topic
It's exceptional software
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Usability
It is really difficult to leverage all the neat features without a developer. I actually think the base software could be really great for a small business if the price is right, but there are so many things you *can* do but have to know how to do them or have access to your website and the ability to code.
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It is very user-friendly and intuitive. The interface is very simple and straightforward. The elements are easily accessible even without having any prior knowledge of the interface. The customer support is incredibly awesome. They respond to you within 24-48hrs tops. They also provide a list of questions and answers that have already been asked.
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Support Rating
No answers on this topic
Their support is truly awful and negligent [in my opinion]. It's rare for me to get so mad as to write a review about it but given what we do, I think it's necessary to document it. We work in mental health and having client data [transmitted] through the API correctly can be a matter of life and death for someone in crisis. We have had repeated issues with this in JotForm and reset the integration multiple times and yet it continues. [In my experience] tags don't transmit, complete contacts are absent, or parts of data [are] missing despite being mapped. [Again, per my experience] their support will initially respond and then you hear nothing. It's been a huge issue and we are leaving them as a result. [I feel] it's truly infuriating and negligent.
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Implementation Rating
No answers on this topic
Had to opt for Jotform to open in a separate window for some of my phones as being intergrated into my own site caused restricted viewing problems on some devices like mobiles.
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Alternatives Considered
We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were starting, but then it didn't track purchases, it wasn't easy to change a customer attribute, and so on (this was a few years ago, probably they have improved a lot). It was more visual and better to create huge workflows. . Mailchimp was the first program we used. It's very basic but good at what it does: sending a newsletter to your small database. It has integrated very well with other services and we haven't used in a lot of time, but certainly was grown a lot so it must be doing things fine. I also tried Active Campaign but it was almost the same as Autopilot.
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Compared to Google and Microsoft, Jotform has a lot more features. I particularly love the e-signature because it makes the form feel more trustworthy for our team.
When compared to the other form builders, it is frankly too expensive for us to use them, while Jotform has just enough features for casual users like us.
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Return on Investment
  • Helped increase our new user engagement with our cloud-based software
  • Helped our sales team identify clients who had dropped off and stopped interacting with our software
  • Helped our sales and customer service team track which clients were completing their full registration process
  • Helped our marketing, sales, and customer service team identify key features and messaging with A/B testing for different campaigns
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  • It saved me time. Within minutes I was able to create and share forms to collect demographic data.
  • While struggling to use another software, I thought of Jotform and it was able to assist me with collating the data I had to confirm results previously obtained.
  • I could not easily identify what new information was provided in a resubmission by a respondent.
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ScreenShots

Customer.io Screenshots

Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.

Jotform Screenshots

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