Curata vs. Unsplash for Brands

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.

Incentivized

If someone is in a specific or super-niche industry, they may not find that Unsplash for Brands is a good option for them. I would say their site and their library of photographic images are a bit more general -- so if you need something stylized, it may not be the place for you.

Incentivized

• Allows you to curate content and narrow your search parameters to pretty specific areas.
• It learns your selections and overtime serves up better and more relevant content.
• It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
• Curata's support is great, if you need them they will help out quickly to resolve your issues.

Incentivized

• Provides beautiful natural and in action photos
• Provided royalty free imagery which is great for charities who have a budget or not budget for photography
• Photos are more stylistic and creative than traditional stock sites like Adobe, iStock, Shutterstock

Incentivized

• more subscription plans as not all people need all features.

Incentivized

• The layout and UX is not as friendly as many other similar platforms.
• Search engine could be improved.
• Bulk download would be wonderful.

Incentivized

For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters

I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.

Incentivized

We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision

There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' photos, you can photoshop words on them, but sometimes you don't want a photo designed for photoshopping, you just want a photo that's ready to use, such as Unsplash.

Incentivized

• It automatically finds and curates content so I can focus on other aspects of content creation.

Incentivized

• Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
• Ease of use, directly implemented in the program to directly find an image without needing to leave the site
• Perfect since it's free!