Curata vs. Uberflip

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.

Incentivized

Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.

Incentivized

• Allows you to curate content and narrow your search parameters to pretty specific areas.
• It learns your selections and overtime serves up better and more relevant content.
• It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
• Curata's support is great, if you need them they will help out quickly to resolve your issues.

Incentivized

• Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
• Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
• Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.

Incentivized

• more subscription plans as not all people need all features.

Incentivized

• Decent amount of bugs in the system, constantly need to work with support.
• Continues to raise their prices without adding much extra value.
• Lots of turnover on their customer team's.
• Somewhat customizable but could use some work on making hubs not all look exactly the same.
• Mixed bag on the helpfulness of their teams.
• Not overly proactive with suggestions for optimization or knowledge of their accounts.

Incentivized

For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters

This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.

For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.

After using Uberflip for more than a year, we have yet to experience any down time.

The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away

It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up

The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed

Incentivized

We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision

When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.

• It automatically finds and curates content so I can focus on other aspects of content creation.

Incentivized

• Has allowed us to really understand what content is resonating most with our audiences.
• Ability to clearly see what channels/campaigns are driving the most qualified traffic, which helps us with budget allocations year-to-year.
• Enrichment has given us a very detailed look at activity on the user-level, which our sales team loves!

Incentivized