Curata vs. OutboundEngine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
OutboundEngine
Score 8.5 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Pricing
CurataOutboundEngine
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Offerings
Pricing Offerings
CurataOutboundEngine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$99 per user
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)More information is available on the vendor's website.
More Pricing Information
Community Pulse
CurataOutboundEngine
Features
CurataOutboundEngine
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
Ratings
3% above category average
OutboundEngine
-
Ratings
Ideation8.00 Ratings00 Ratings
Approval workflows8.00 Ratings00 Ratings
Content collaboration9.00 Ratings00 Ratings
Content calendar8.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
Ratings
1% below category average
OutboundEngine
-
Ratings
Content hub8.00 Ratings00 Ratings
Embedded CTAs8.00 Ratings00 Ratings
Content distribution8.00 Ratings00 Ratings
Content promotion8.00 Ratings00 Ratings
Content automation8.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
Ratings
6% above category average
OutboundEngine
-
Ratings
Closed-loop tracking and reporting8.00 Ratings00 Ratings
Content performance analytics9.00 Ratings00 Ratings
Campaign optimization dashboard8.00 Ratings00 Ratings
Competitive analytics8.00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Curata
-
Ratings
OutboundEngine
8.1
Ratings
9% above category average
Mobile optimization00 Ratings8.60 Ratings
Email deliverability reporting00 Ratings7.70 Ratings
List management00 Ratings7.90 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Curata
-
Ratings
OutboundEngine
5.5
Ratings
20% below category average
Automated sales alerts and tasks00 Ratings5.50 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Curata
-
Ratings
OutboundEngine
7.8
Ratings
16% above category average
Social sharing and campaigns00 Ratings7.80 Ratings
Best Alternatives
CurataOutboundEngine
Small Businesses
CoSchedule Marketing Suite
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Score 10.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
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User Ratings
CurataOutboundEngine
Likelihood to Recommend
8.0
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
7.0
(0 ratings)
Usability
-
(0 ratings)
6.4
(0 ratings)
Availability
-
(0 ratings)
8.9
(0 ratings)
Support Rating
-
(0 ratings)
7.9
(0 ratings)
User Testimonials
CurataOutboundEngine
Likelihood to Recommend
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
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OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Pros
  • Allows you to curate content and narrow your search parameters to pretty specific areas.
  • It learns your selections and overtime serves up better and more relevant content.
  • It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
  • Curata's support is great, if you need them they will help out quickly to resolve your issues.
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  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Cons
  • more subscription plans as not all people need all features.
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  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
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Likelihood to Renew
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
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Usability
No answers on this topic
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Reliability and Availability
No answers on this topic
I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
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Support Rating
No answers on this topic
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Alternatives Considered
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
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I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Return on Investment
  • It automatically finds and curates content so I can focus on other aspects of content creation.
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  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
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ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails