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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Critical Mention

    Score7.5 out of 10
    N/ACritical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.N/A

    Prezly

    Score9.6 out of 10
    Small Businesses (1-50 employees)
    Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time. Accessible through any browser, Prezly's key features are divided between three main areas: Contact management Full PR CRM for managing contacts Automated contact enrichment and flagging for out-of-date contact details At-a-glance comms timeline per contact showing emails sent/received, added…

    $50

    per month per user

    Pricing
    Critical MentionPrezly
    Editions & Modules
    No answers on this topic
    Starter Plan
    $50
    per month per user
    Core Plan
    $90
    per month per user
    Premium Plan
    $140
    per month per user
    Enterprise Plan
    custom
    per month per user
    Offerings
    Pricing Offerings
    Critical MentionPrezly
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsPrezly also offers a yearly payment option with a 20% discount. Additional seats are available for each plan, and additional newsrooms are available for Core Plan and above. For larger/global clients, Prezly offers an Enterprise Plan that accommodates 10+ seats and more customizable functionality; Enterprise Plans are priced based on an organization's requirements.
    More Pricing Information
    Community Pulse
    Critical MentionPrezly
    Considered Both Products
    Critical Mention
    No answer on this topic
    Prezly
    No answer on this topic
    Key User Insights
    Would buy again
    71%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    57%
    Delivers good value for the price
    4 Answers
    No answers on this topic
    Happy with the feature set
    71%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    User Ratings
    Critical MentionPrezly
    Likelihood to Recommend
    1.6
    (21 ratings)
    10.0
    (4 ratings)
    Likelihood to Renew
    10.0
    (7 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Availability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Critical MentionPrezly
    Likelihood to Recommend
    Critical Mention
    Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
    Incentivized
    Read full review
    Prezly
    Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
    Incentivized
    Read full review
    Pros
    Critical Mention
    No answers on this topic
    Prezly
    • Press releases with photos, videos, clean, attractive layout
    • Contact management with tags and segments for media outreach
    • Click rates/open rates to help target our followup outreach
    • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
    Incentivized
    Read full review
    Cons
    Critical Mention
    • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
    • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
    • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
    Incentivized
    Read full review
    Prezly
    • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
    • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
    • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
    Incentivized
    Read full review
    Likelihood to Renew
    Critical Mention
    No answers on this topic
    Prezly
    No answers on this topic
    Usability
    Critical Mention
    It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
    Incentivized
    Read full review
    Prezly
    No answers on this topic
    Support Rating
    Critical Mention
    Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
    Incentivized
    Read full review
    Prezly
    No answers on this topic
    Implementation Rating
    Critical Mention
    Critical Mention implementation was easy and fast. Their support and training were awesome.
    Incentivized
    Read full review
    Prezly
    No answers on this topic
    Alternatives Considered
    Critical Mention
    No answers on this topic
    Prezly
    Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
    Incentivized
    Read full review
    Return on Investment
    Critical Mention
    • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
    • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
    • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
    Incentivized
    Read full review
    Prezly
    • We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.
    Incentivized
    Read full review
    ScreenShots

    Prezly Screenshots

    Screenshot of Prezly's dedicated CRM and rich contact profilesScreenshot of Prezly's contact list import, which is also used to merge duplicates and weed out bad emailsScreenshot of Prezly's tags, which are used to organize contacts into dynamic media lists that always stay up to date.Screenshot of a Prezly multimedia campaignScreenshot of Prezly's story editorScreenshot of Prezly's reporting, which can display which stories get the most coverage, and which journos are the biggest fans