Criteo Commerce Max (formerly Criteo Retail Media for Brands, or Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.
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Rithum
Score 7.0 out of 10
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Rithum is a commerce network that helps brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize channel operations, and scale product offerings.
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Excellent for marketplace sellers with a lot of products - or those with a high turnover of SKUs. Not well suited to the small seller with only a few SKUs to promote. Also probably not suited to someone who only cares about a single marketplace. The real strength of it comes from managing multiple marketplaces through a single system.
Complex, Yet Simple Navigational Interface: ChannelAdvisor is a beast, but navigating through their platform is relatively straightforward. The overall heirarchy is very well put together.
One Feed to Rule Them All: With ChannelAdvisor, all we have to do is connect our inventory to their system once. Instead of having to construct and connect dozens of different product feeds to our internal inventory system, we simply connect to ChannelAdvisor and use the same single feed to build out all others' website templates.
Product Mapping Made Easy: Mapping product attribute data across a multitude of unique online marketplaces and digital marketing sites can seem like a daunting task. ChannelAdvisor does a great job of simplifying this process, providing easy-to-understand and manage feed templates containing helpful descriptions and categorization.
Business Rules and Lookup Lists: I use these all the time when "transforming" our raw inventory data to the specifications of any given feed. They are extremely helpful and super easy to build.
Efficient Product Optimization: Instead of having to deal with the time-consuming task of making minute changes to thousands and thousands of skus, ChannelAdvisor allows you to automate these changes in a matter of minutes. It's much more scalable for our business.
Lack of customization, documentation, tutorials, support for the premium webstore
Lack of innovation. My client was told that the basic web store was being replace by the premium web store so they needed to upgrade. In my opinion the basic web store was actually much more flexible and robust than the premium web store. Now (it has been less than 2 years) they are making my client switch from the premium web store to "Shopify" and they are charging more money for this. My client was charged to upgrade each time and the process to upgrade was expensive, time consuming, and very convoluted. ChannelAdvisor needs to invest in their technology and migrate data for ChannelAdvisor changes technology. But the experience as an end user is very frustrating since the way of doing things keep changing and not always for the better result for the customer.
Channel Advisor needs better support. Help Desk, knowledge base, etc. there are a lot of things you can do with ChannelAdvisor but it is my experience that nothing is very straight forward and there are many different potential problems you will run into and ChannelAdvisor points the finger at "Google" or "Amazon" or "Ebay" instead of helping solve a problem from end to end.
It is quite expensive for what it does. I would not have advised my customer to use their product but they were so entrenched that they had no other choice.
Without ChannelAdvisor, our business wouldn't be where it is today so the idea of NOT renewing is out of the question. By not renewing we would have to hire more employees and have more of a workload for existing employees. By keeping costs low and employees effecient we have been able to grow exponentially.
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Our brand is growing online at a rapid clip, and we wanted a platform that would scale accordingly. The feature that really sold us was the automatic workflows. If we want a certain type of product that's going to a customer in a certain state to ship a certain way, we could make that happen automatically without any human touch! Wow!
