CoSchedule Marketing Suite vs. Xinet

CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.

Incentivized

As a legacy DAM system, Xinet is great. But historically they have been slow to develop new features and they have allowed their competitors to take the lead with more modern features like video and digital/social support and more intuitive interfaces. It seems that most DAM companies have a cloud-first view on their storage, while Xinet, which emerged from on-premises servers, has only recently begun to move into that space. That said, Xinet is a niche product perfect for anyone needing to manage large, still photoshoots and rights-managed assets, and then share them with large teams since it is not based on a per-user pricing structure.

Incentivized

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• Organize assets by metadata.
• Grouping assets in a smart manner.
• Search capability.

Incentivized

• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

Incentivized

• Automated triggers and actions could be a little more intelligent and could use a better interface (visual) for setting them up.
• Drag and drop file movements in the web portal would be a tremendous improvement.
• 3D file previewing for max and maya files would make the software invaluable to our teams.

Incentivized

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

Xinet is intuitive to use. It is perhaps the only DAM that features a traditional mounted volume, so anyone working in an environment with local servers will love it. Search is accurate and faceted searches allow users to narrow search results. Setup requires a lot of training if you want to leverage all of its complex workflow capabilities.

Incentivized

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

Support is handled by third-party server integrators. Our partner, NAPC, has always been there when we've needed them and also develops unique plugins to expand XInet's capabilities.

Incentivized

CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.

Incentivized

We selected Xinet based on having a large number of potential users and wanted unlimited web seats. Paying a one time software fee versus a monthly seat payment was a big draw. Telescope was four to five times more expensive and was not feasible at the time. We liked Basecamp but we needed a local solution for storage, not hosted.

Xinet is a great platform to build off of. We use it in combination with Enfocus Switch which has greatly improved the automation capabilities and we use Xinet as the portal for external users. Our internal users very rarely interact with the Xinet GUI.

Incentivized

• Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
• We are producing more content, faster.
• We are more aware of what everyone else in the department is working on.

Incentivized

• Increased employee efficiency
• Proper usage of assets
• Client management and control

Incentivized