CoSchedule Marketing Suite vs. Piano Amplifier

CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.

Incentivized

SocialFlow is good on paper but in my personal experience it is clunky, doesn’t do what you want it to, and their support team doesn’t take your issues seriously. I wouldn’t recommend this if you work on tight timeframes as it has a scattergun approach to posting on Facebook. I would like to think that my experiences are due to me not having thorough training, but I am not sure if this is the case.

Incentivized

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• Unique algorithm does not just 'time' posts, it helps determine the optimal time for posts to be distributed. Its why all the major publishers like NYT, WSJ, Conde Nast, Mashable, etc. use SocialFlow to distribute its social content.
• Dashboard gives insight into which posts perform best.
• It's streamlined and simple and not overly or unnecessarily feature-laden.

Incentivized

• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

Incentivized

• Per-client customizations to differentiate themselves from competitors

Incentivized

Big bang for buck. My clients like the results and the insights.

Incentivized

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

I give this rating as overall support for Social footprint analysis to identify and benchmark the competitor's social presence. Extraction of retrospective data from identified social channels. Complex query building with defined subsets of keywords to gauge social buzz. Analysis of historic datasets with a detailed classification that offered insights into the marketing efforts and messaging patterns.

CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.

Incentivized

SocialFlow stacks up against others by : 1. Event registrations, participation and promotions, companies highlighting their sessions, speakers, and delegations of different countries drove the event-specific volumes 2. Using Twitter as the primary platform and mainly constituted mentions around registrations, participations, promotions of sessions/panels, and opinions on the same 3. Discussions around the event’s annual themes, the new ‘Davos Manifesto’ and posts expressing delight for being invited, participation confirmations, and comments on different sessions/panel promotions drove the positive coverage 4. During-Event and Post-Event periods saw companies shift their focus to highlight sessions and panel discussions aligned more toward business-driven themes

• Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
• We are producing more content, faster.
• We are more aware of what everyone else in the department is working on.

Incentivized

• It doesn’t post what we expect.
• It posts things over and over again.
• It’s not reliable for forward Planning.

Incentivized