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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CoSchedule Marketing Suite

    Score10 out of 10
    N/ACoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A

    Hootsuite

    Score7.9 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Pricing
    CoSchedule Marketing SuiteHootsuite
    Editions & Modules
    No answers on this topic
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    CoSchedule Marketing SuiteHootsuite
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Plans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    CoSchedule Marketing SuiteHootsuite
    Considered Both Products
    CoSchedule
    Chose CoSchedule Marketing Suite
    Hootsuite has gotten soooooo expensive in relation to the functionality it provides. The value is just not there compared to when prices were lower for SMBs.

    In contrast, CoSchedule Marketing Suite provides huge value for the price and the tiered pricing based on users, number …
    Incentivized
    Chose CoSchedule Marketing Suite
    CoSchedule offers a lot more than some of its competitors, but you have to evaluate what your organization needs and doesn't need. For some organizations, they only need a content planner for social media, and CoSchedule might not be the best fit due to price compared to some …
    Incentivized
    Chose CoSchedule Marketing Suite
    CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also …
    Incentivized
    Chose CoSchedule Marketing Suite
    After trying other social media scheduling tools, CoSchedule is my favorite. Like I said previously, it fills the gaps I've found in other tools. I feel more organized with CoSchedule and prefer their mobile app as well.
    Incentivized
    Hootsuite
    Chose Hootsuite
    Our team had a budget of $1000 annually for a social media management tool. We wanted functionality like Sprout Social but we couldn't afford the price tag. Hootsuite was our next best because we got almost all or similar functions of Sprout Social within our budget and more! …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    282 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    243 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    287 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    245 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    276 Answers
    Features
    CoSchedule Marketing SuiteHootsuite
    Content Creation
    Comparison of Content Creation features of CoSchedule Marketing Suite and Hootsuite
    Feature
    CoSchedule Marketing Suite
    7.3
    1 Ratings
    10% below category average
    Hootsuite
    -
    Ratings
    Ideation5.01 Ratings00 Ratings
    Content collaboration7.01 Ratings00 Ratings
    Content calendar10.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of CoSchedule Marketing Suite and Hootsuite
    Feature
    CoSchedule Marketing Suite
    10.0
    1 Ratings
    21% above category average
    Hootsuite
    -
    Ratings
    Content distribution10.01 Ratings00 Ratings
    Content promotion10.01 Ratings00 Ratings
    Content automation10.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of CoSchedule Marketing Suite and Hootsuite
    Feature
    CoSchedule Marketing Suite
    10.0
    1 Ratings
    24% above category average
    Hootsuite
    -
    Ratings
    Closed-loop tracking and reporting10.01 Ratings00 Ratings
    Content performance analytics10.01 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of CoSchedule Marketing Suite and Hootsuite
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Hootsuite
    6.6
    275 Ratings
    16% below category average
    Boolean keyword searches00 Ratings6.0185 Ratings
    Filtering out noise/spam00 Ratings5.9193 Ratings
    Sentiment analysis00 Ratings6.1187 Ratings
    Broad channel coverage00 Ratings8.5255 Ratings
    Publishing
    Comparison of Publishing features of CoSchedule Marketing Suite and Hootsuite
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Hootsuite
    7.5
    383 Ratings
    7% below category average
    Content planning and scheduling00 Ratings8.9382 Ratings
    Audience targeting00 Ratings6.5260 Ratings
    Content optimization00 Ratings6.9312 Ratings
    Workflow management00 Ratings7.7322 Ratings
    Engagement
    Comparison of Engagement features of CoSchedule Marketing Suite and Hootsuite
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Hootsuite
    7.8
    308 Ratings
    2% below category average
    Automated routing and prioritization00 Ratings7.4220 Ratings
    Customer interaction histories00 Ratings7.6237 Ratings
    Bulk actions00 Ratings8.3265 Ratings
    Marketing
    Comparison of Marketing features of CoSchedule Marketing Suite and Hootsuite
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Hootsuite
    7.4
    295 Ratings
    5% below category average
    Lead generation00 Ratings6.3177 Ratings
    Content marketing00 Ratings8.1263 Ratings
    Paid media management00 Ratings7.6175 Ratings
    Campaigns and promotions00 Ratings7.6225 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of CoSchedule Marketing Suite and Hootsuite
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Hootsuite
    9.2
    376 Ratings
    9% above category average
    Twitter00 Ratings9.0344 Ratings
    Facebook00 Ratings9.7360 Ratings
    LinkedIn00 Ratings9.5314 Ratings
    Google+00 Ratings8.960 Ratings
    Instagram00 Ratings9.7316 Ratings
    Pinterest00 Ratings9.2161 Ratings
    YouTube00 Ratings8.4149 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of CoSchedule Marketing Suite and Hootsuite
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Hootsuite
    8.0
    306 Ratings
    1% above category average
    Campaign success analytics00 Ratings8.4282 Ratings
    Real-time tracking00 Ratings7.6282 Ratings
    Competitor analysis00 Ratings8.0189 Ratings
    Account management
    Comparison of Account management features of CoSchedule Marketing Suite and Hootsuite
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Hootsuite
    7.8
    316 Ratings
    3% below category average
    Role-based user permissions & privileges00 Ratings8.7268 Ratings
    Mobile access00 Ratings6.8294 Ratings
    Best Alternatives
    CoSchedule Marketing SuiteHootsuite
    Small Businesses
    Contently
    Score9.9 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Optimizely Content Marketing Platform
    Score7.1 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Contently
    Score9.9 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CoSchedule Marketing SuiteHootsuite
    Likelihood to Recommend
    10.0
    (11 ratings)
    8.0
    (444 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (89 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (83 ratings)
    Availability
    -
    (0 ratings)
    9.8
    (21 ratings)
    Performance
    -
    (0 ratings)
    9.8
    (19 ratings)
    Support Rating
    9.0
    (2 ratings)
    7.0
    (263 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (39 ratings)
    Configurability
    -
    (0 ratings)
    7.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.3
    (18 ratings)
    User Testimonials
    CoSchedule Marketing SuiteHootsuite
    Likelihood to Recommend
    CoSchedule
    CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
    Incentivized
    Read full review
    Pros
    CoSchedule
    • Best time to post is great at updating to when we get the most engagement by platform
    • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
    • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
    Incentivized
    Read full review
    Hootsuite
    • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
    • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
    • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
    Incentivized
    Read full review
    Cons
    CoSchedule
    • The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
    • Social media scheduling exists, but we do run into publishing errors more often then we'd like.
    • Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.
    Incentivized
    Read full review
    Hootsuite
    • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
    • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
    Incentivized
    Read full review
    Likelihood to Renew
    CoSchedule
    No answers on this topic
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Usability
    CoSchedule
    The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
    Incentivized
    Read full review
    Hootsuite
    The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
    Read full review
    Reliability and Availability
    CoSchedule
    No answers on this topic
    Hootsuite
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review
    Performance
    CoSchedule
    No answers on this topic
    Hootsuite
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review
    Support Rating
    CoSchedule
    I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
    Incentivized
    Read full review
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    In-Person Training
    CoSchedule
    No answers on this topic
    Hootsuite
    Very easy to teach and learn
    Read full review
    Online Training
    CoSchedule
    No answers on this topic
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Implementation Rating
    CoSchedule
    No answers on this topic
    Hootsuite
    • Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
    Read full review
    Alternatives Considered
    CoSchedule
    CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
    Incentivized
    Read full review
    Scalability
    CoSchedule
    No answers on this topic
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Return on Investment
    CoSchedule
    • It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
    • By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
    • By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.
    Incentivized
    Read full review
    Hootsuite
    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Incentivized
    Read full review
    ScreenShots

    CoSchedule Marketing Suite Screenshots

    Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.