CoreMedia vs. Yext

I think this CMS is best suited as an enterprise level system. For small, or simple sites, there are better options, but for large high-traffic sites, this is a great CMS.

Yext is great for bigger clients. If your client has a franchise of any kind, or even multiple locations, that's an ideal use case. For smaller clients, with one location that doesn't change a lot, Yext isn't as viable, and the effort to update maybe ten or fifteen listings would be worth it.

Incentivized

• CoreMedia is a robust system that can manage large sites with multiple, well-organized subsites.
• CoreMedia has a built-in workflow system that functions well for a distributed contributor model.

Incentivized

• Making sure our location data is correctly being understood by Google.
• Taking into account best design principles for our pages layout.
• Staying on top of Google best practices so we don't have to.
• Building a very robust place for us to store all our location information.
• Solid integrations with some of our other key partners, for example Olo, Punchh.
• Being a very good partner for us, our Client Success Manager is exceptional.

Incentivized

• Every so often, there would be issues with HTML, that were occasionally difficult to troubleshoot.
• Suggest having a preview feature that would show exactly what the website will look like after changes are implemented.
• Add direct social media feature.

Incentivized

• Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
• Annual contracts limit flexibility for smaller companies
• The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation

Incentivized

CoreMedia continues to refine and deliver new features. They also explore new technologies and trends, like social media integration. The platform is solid and growing. We are also slightly locked into using CoreMedia. Migrating such a large amount of content to another system would likely not be feasible or prudent.

Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy

Incentivized

We are a larger company with 26 locations, so we may receive additional attention. But they are always quick to answer our calls or emails. I rarely need support as the software delivers as promised. I will say their staff thus far has been very knowledgable about Yext and some lesser-known features. For us, they really understand our needs and why I'd be asking for certain solutions.

Incentivized

Set aside more time than you think you need to migrate content. That is the hard part. Implementing the technology is easy.

CoreMedia is slightly better. I was not a part of the original team to select CoreMedia for our web content management tool. It was already in place when I came to my organization, but it's certainly presented challenges along the way as well as solutions to certain problems. I think at this point, we're going to continue using CoreMedia, although we're investigated ways to enhance our use of it.

Before Yext, I used Moz Local to manage our business listings. Moz Local had fewer listing platforms included with their service. For example, Moz Local did not include Yahoo, and we had issues with inconsistent Yahoo listings. We ultimately switched to Yext and it's been a good fit for us.

Incentivized

• Once trained, users really ramp up, but getting them to switch mindsets has not been easy or painless.
• We can easily show ROI with add-ons and increasingly do so.
• Since it's a very large site, we have to go a bit slower than everyone would like in terms of the roll-out.

Incentivized

• Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well.
• Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info.
• Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center.

Incentivized