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CoreMedia vs. Optimizely Content Marketing Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CoreMedia

    Score8 out of 10
    N/ACoreMedia is a composable DXP with a hybrid headless CMS that unifies content, data and AI to deliver personalized omnichannel experiences. It supports real-time optimization, automation, localization and flexible deployment, enhancing efficiency across marketing, content and customer interactions.N/A

    Optimizely Content Marketing Platform

    Score7.1 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    CoreMediaOptimizely Content Marketing Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CoreMediaOptimizely Content Marketing Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    CoreMediaOptimizely Content Marketing Platform
    Considered Both Products
    CoreMedia
    No answer on this topic
    Optimizely
    Chose Optimizely Content Marketing Platform
    Cheaper, and it has its own location finder tool, promotion codes can also be set up directly in Optimizely Content Marketing Platform as it also has an e-commerce setting. Redirections can be managed within Optimizely Content Marketing Platform, as well as vanity URLs or short …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    32 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    23 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    34 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    18 Answers
    Implementation went as expected
    No answers on this topic
    88%
    Implementation went as expected
    22 Answers
    Features
    CoreMediaOptimizely Content Marketing Platform
    Security
    Comparison of Security features of CoreMedia and Optimizely Content Marketing Platform
    Feature
    CoreMedia
    5.0
    2 Ratings
    49% below category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Role-based user permissions5.02 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of CoreMedia and Optimizely Content Marketing Platform
    Feature
    CoreMedia
    7.0
    1 Ratings
    17% below category average
    Optimizely Content Marketing Platform
    -
    Ratings
    API7.01 Ratings00 Ratings
    Internationalization / multi-language7.01 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of CoreMedia and Optimizely Content Marketing Platform
    Feature
    CoreMedia
    7.2
    2 Ratings
    6% below category average
    Optimizely Content Marketing Platform
    -
    Ratings
    WYSIWYG editor10.01 Ratings00 Ratings
    Code quality / cleanliness7.01 Ratings00 Ratings
    Admin section7.01 Ratings00 Ratings
    Page templates4.52 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design7.01 Ratings00 Ratings
    Publishing workflow8.02 Ratings00 Ratings
    Form generator7.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of CoreMedia and Optimizely Content Marketing Platform
    Feature
    CoreMedia
    6.0
    2 Ratings
    18% below category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Content taxonomy6.02 Ratings00 Ratings
    SEO support5.02 Ratings00 Ratings
    Bulk management5.02 Ratings00 Ratings
    Availability / breadth of extensions7.01 Ratings00 Ratings
    Community / comment management7.01 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of CoreMedia and Optimizely Content Marketing Platform
    Feature
    CoreMedia
    -
    Ratings
    Optimizely Content Marketing Platform
    7.1
    37 Ratings
    12% below category average
    Ideation00 Ratings8.026 Ratings
    Approval workflows00 Ratings7.334 Ratings
    Content collaboration00 Ratings8.133 Ratings
    Content calendar00 Ratings6.130 Ratings
    Network for content licensing/production00 Ratings6.017 Ratings
    Content Publishing
    Comparison of Content Publishing features of CoreMedia and Optimizely Content Marketing Platform
    Feature
    CoreMedia
    -
    Ratings
    Optimizely Content Marketing Platform
    6.7
    33 Ratings
    19% below category average
    Content hub00 Ratings7.326 Ratings
    Forms / Gated content00 Ratings3.01 Ratings
    Embedded CTAs00 Ratings8.019 Ratings
    Content distribution00 Ratings8.227 Ratings
    Content promotion00 Ratings6.021 Ratings
    Content automation00 Ratings7.822 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of CoreMedia and Optimizely Content Marketing Platform
    Feature
    CoreMedia
    -
    Ratings
    Optimizely Content Marketing Platform
    7.5
    27 Ratings
    4% below category average
    Audience profiling and targeting00 Ratings8.23 Ratings
    Closed-loop tracking and reporting00 Ratings6.620 Ratings
    Content performance analytics00 Ratings6.924 Ratings
    Campaign optimization dashboard00 Ratings7.120 Ratings
    Competitive analytics00 Ratings8.612 Ratings
    User Ratings
    CoreMediaOptimizely Content Marketing Platform
    Likelihood to Recommend
    6.0
    (7 ratings)
    7.3
    (38 ratings)
    Likelihood to Renew
    5.6
    (5 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    6.4
    (33 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CoreMediaOptimizely Content Marketing Platform
    Likelihood to Recommend
    CoreMedia
    I think this CMS is best suited as an enterprise level system. For small, or simple sites, there are better options, but for large high-traffic sites, this is a great CMS.
    Read full review
    Optimizely
    No answers on this topic
    Pros
    CoreMedia
    No answers on this topic
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
    Read full review
    Cons
    CoreMedia
    • Early learning within the company was slow.
    • We elected a customized version of CoreMedia - which in the end may not have been the best decision.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Likelihood to Renew
    CoreMedia
    CoreMedia continues to refine and deliver new features. They also explore new technologies and trends, like social media integration. The platform is solid and growing. We are also slightly locked into using CoreMedia. Migrating such a large amount of content to another system would likely not be feasible or prudent.
    Read full review
    Optimizely
    No answers on this topic
    Usability
    CoreMedia
    No answers on this topic
    Optimizely
    No answers on this topic
    Reliability and Availability
    CoreMedia
    No answers on this topic
    Optimizely
    No answers on this topic
    Performance
    CoreMedia
    No answers on this topic
    Optimizely
    No answers on this topic
    Support Rating
    CoreMedia
    No answers on this topic
    Optimizely
    No answers on this topic
    Online Training
    CoreMedia
    No answers on this topic
    Optimizely
    No answers on this topic
    Implementation Rating
    CoreMedia
    Set aside more time than you think you need to migrate content. That is the hard part. Implementing the technology is easy.
    Read full review
    Optimizely
    No answers on this topic
    Alternatives Considered
    CoreMedia
    While CoreMedia has a better workflow, django CMS has a much easier user interface, wysiwyg editor, and is superior on every other level. Django CMS is easier to teach and support, easier to manage and develop, and provides much more flexibility in the development and design areas.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Scalability
    CoreMedia
    No answers on this topic
    Optimizely
    No answers on this topic
    Return on Investment
    CoreMedia
    No answers on this topic
    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Opal, Optimizely's AI, which acts as an extension to the marketing workforce. Use cases include building comprehensive campaign and content briefs, suggesting how to best execute a campaign, creating on-brand content for any channel and providing suggestions for ongoing optimization.Screenshot of Marketing Work Request Prioritization. This streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Digital Asset Management. With Optimizely Content Marketing Platform's integrated asset repository, marketers can upload, organize, and share assets within the same platform where content planning, creation, and collaboration take place.Screenshot of a Visual Calendar. Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of the Calendar. This offers visibility into planned and scheduled content and campaigns with the ability to save and share views.