Coosto vs. Ipsos Synthesio

Very well suited to developing products, services and understanding users' problems by looking for product-related concerns talked about online and also what the related 3rd-party organisations are talking about and/or creating products to help other users with. Early discovery for design and alpha/beta phases for communications strategy.

Incentivized

Synthesio works well in delivering analytics. Logging in and viewing data is easy. When reporting to upper management, the tool is not the best. I think it could have real-time updates to displays. We are solving this by paying for the API access and exporting to our own dashboard solution.c

Incentivized

• The 'monitor' section ('listen') is very powerful! You can quickly see what is said about your product and theme and what the sentiment about that is, now and in the past.
• We love the alerts you can set. They are more accurate and quicker than Google alerts.
• When you reply to reactions from your followers you can see their history instantly. This helps connecting with them better.
• In 'publish' all posted and planned posts are in one view. You can easily re-use posts.
• The support is very good. They answer always in a day.

• Synthesio is great at timely feedback and is always there to answer any questions.
• The data is pretty clean and not filled with a ton of spam.

• The dashboard is only useable in full screen, not in compartments
• Rather expensive

• It really works well. It provides an overall marketing solution like other tools in the market.
• Cost should be a little bit decreased as it is a big pain point for brand managers to go with a tool with high costs.
• Synthesio has a lot of potentials but the sales reps were not good at selling it. I think it only happened to me, maybe others may have not faced this problem.

Incentivized

Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.

Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.

Coosto is more powerful than the version of Hootsuite we used.

I think all the tools that are offering social media analysis, community management, and listening activities are quite the same. Synthesio is good because it has a fast and modern user interface which is one of the main reasons in terms of selecting a social media management tool.

Incentivized

• Positive impact on communications strategies.
• Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

Incentivized

• Better customer support in real time.
• Better data on competitive trends.
• Live monitoring of topics of concern to the bank for reputation management.

Incentivized