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Convertro (discontinued) vs. Sprinklr Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Convertro (discontinued)

    Score5.9 out of 10
    N/AConvertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A

    Sprinklr Marketing

    Score8 out of 10
    N/ASprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
    Pricing
    Convertro (discontinued)Sprinklr Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Convertro (discontinued)Sprinklr Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Convertro (discontinued)Sprinklr Marketing
    Content Creation
    Comparison of Content Creation features of Convertro (discontinued) and Sprinklr Marketing
    Feature
    Convertro (discontinued)
    -
    Ratings
    Sprinklr Marketing
    7.0
    6 Ratings
    14% below category average
    Ideation00 Ratings5.03 Ratings
    Approval workflows00 Ratings5.04 Ratings
    Content collaboration00 Ratings8.25 Ratings
    Content calendar00 Ratings9.65 Ratings
    Network for content licensing/production00 Ratings7.31 Ratings
    Content Publishing
    Comparison of Content Publishing features of Convertro (discontinued) and Sprinklr Marketing
    Feature
    Convertro (discontinued)
    -
    Ratings
    Sprinklr Marketing
    8.0
    6 Ratings
    1% below category average
    Content hub00 Ratings9.14 Ratings
    Forms / Gated content00 Ratings5.52 Ratings
    Embedded CTAs00 Ratings9.12 Ratings
    Content distribution00 Ratings7.36 Ratings
    Content promotion00 Ratings8.15 Ratings
    Content automation00 Ratings9.14 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Convertro (discontinued) and Sprinklr Marketing
    Feature
    Convertro (discontinued)
    -
    Ratings
    Sprinklr Marketing
    8.5
    7 Ratings
    8% above category average
    Audience profiling and targeting00 Ratings8.17 Ratings
    Closed-loop tracking and reporting00 Ratings8.56 Ratings
    Content performance analytics00 Ratings9.67 Ratings
    Campaign optimization dashboard00 Ratings7.75 Ratings
    Competitive analytics00 Ratings8.56 Ratings
    Best Alternatives
    Convertro (discontinued)Sprinklr Marketing
    Small Businesses
    Agency Analytics
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Supermetrics
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Convertro (discontinued)Sprinklr Marketing
    Likelihood to Recommend
    1.0
    (1 ratings)
    7.0
    (16 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (16 ratings)
    User Testimonials
    Convertro (discontinued)Sprinklr Marketing
    Likelihood to Recommend
    Discontinued Products
    I am unable to answer this, as they have still not been able to provide data of any value after two years.
    Incentivized
    Read full review
    Sprinklr
    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Incentivized
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    Pros
    Discontinued Products
    • Respond to emails
    Incentivized
    Read full review
    Sprinklr
    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Incentivized
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    Cons
    Discontinued Products
    • No apparent end-to-end solution for implementation.
    • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
    • No universal tagging method.
    • Numerous tags to be implemented based on a variety of data sources.
    • After 2 years of working on implementation, data is still not being captured consistently.
    • Convertro looks to us for solutions rather than providing any.
    Incentivized
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    Sprinklr
    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Incentivized
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    Support Rating
    Discontinued Products
    No answers on this topic
    Sprinklr
    We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Visual IQ - much simpler and effective setup.
    Incentivized
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    Sprinklr
    We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
    Incentivized
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    Return on Investment
    Discontinued Products
    • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
    Incentivized
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    Sprinklr
    • Time saved on reporting: no need to request any reports from social media agencies anymore
    • Time saved on optimisations thanks to AI optimisations available on the platform
    • Increased team collaboration: local users have visibility on the best performing content across all the markets
    Incentivized
    Read full review
    ScreenShots