ConvertKit vs. Kartra

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.5 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Kartra
Score 8.2 out of 10
N/A
Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.
$99
per month
Pricing
ConvertKitKartra
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Starter
$99
per month
Growth
$189
per month
Professional
$429
per month
Offerings
Pricing Offerings
ConvertKitKartra
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSave $240 a year on an annual Starter subscription. Save $480 a year on an annual Growth subscription. Save $1440 a year on an annual Professional subscription.
More Pricing Information
Community Pulse
ConvertKitKartra
Features
ConvertKitKartra
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
8.8
Ratings
10% above category average
Kartra
9.0
Ratings
20% above category average
WYSIWYG email editor9.00 Ratings8.00 Ratings
Dynamic content8.70 Ratings9.00 Ratings
Ability to test dynamic content8.70 Ratings8.00 Ratings
Landing pages8.30 Ratings10.00 Ratings
A/B testing8.40 Ratings00 Ratings
Mobile optimization9.70 Ratings9.00 Ratings
Email deliverability reporting9.70 Ratings9.00 Ratings
List management8.00 Ratings9.00 Ratings
Triggered drip sequences8.40 Ratings10.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
8.2
Ratings
7% above category average
Kartra
9.0
Ratings
28% above category average
Dashboards8.30 Ratings9.00 Ratings
Standard reports9.70 Ratings00 Ratings
Custom reports6.70 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
9.4
Ratings
16% above category average
Kartra
-
Ratings
URL Validation10.00 Ratings00 Ratings
Link Tracking10.00 Ratings00 Ratings
Image Validation9.30 Ratings00 Ratings
Inbox Display9.70 Ratings00 Ratings
Email Accessibility Tools9.30 Ratings00 Ratings
Spelling and Grammar Check9.00 Ratings00 Ratings
Spam Testing8.00 Ratings00 Ratings
Email Previews10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ConvertKit
-
Ratings
Kartra
8.5
Ratings
23% above category average
Lead nurturing automation00 Ratings8.00 Ratings
Data quality management00 Ratings9.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ConvertKit
-
Ratings
Kartra
8.0
Ratings
2% below category average
Calendaring00 Ratings8.00 Ratings
Event/webinar marketing00 Ratings8.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ConvertKit
-
Ratings
Kartra
7.0
Ratings
6% above category average
Social profile integration00 Ratings7.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ConvertKit
-
Ratings
Kartra
10.0
Ratings
45% above category average
Customizability00 Ratings10.00 Ratings
Best Alternatives
ConvertKitKartra
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConvertKitKartra
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
ConvertKitKartra
Likelihood to Recommend
For us, it started with a smaller use case of captured leads, nurture them overtime to convert for services. Later we expanded our use case and started using integrations and automations to improve the conversions and automate some tasks as well. Based on that I totally feel someone who is creator and trying to diversify the income across building audience, community, paid Newsletter etc will suits the best. If you are just using it for email campaigns then it might not justify the price tag considering there are other cheaper alternatives that's available in the market.
Read full review
Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out.
Read full review
Pros
  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Read full review
  • Email Marketing
  • Sales Pages
  • CRM
  • Payment processor
Read full review
Cons
  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Read full review
  • Training and onboarding
  • Customer Service
  • Initial set up
Read full review
Usability
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
Read full review
No answers on this topic
Alternatives Considered
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Read full review
I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched.
Read full review
Return on Investment
  • Greatly limits the number of client questions we receive
  • Improves our customer service
  • Tracks the number of leads we get over a period of time
Read full review
  • Great return on investment because you are able to get rid of many of the other programs you may be using.
  • Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
  • The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.
Read full review
ScreenShots