ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Kartra
Score 8.2 out of 10
N/A
Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.
$99
per month
Pricing
ConvertKit
Kartra
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Starter
$99
per month
Growth
$189
per month
Professional
$429
per month
Offerings
Pricing Offerings
ConvertKit
Kartra
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Save $240 a year on an annual Starter subscription.
Save $480 a year on an annual Growth subscription.
Save $1440 a year on an annual Professional subscription.
More Pricing Information
Community Pulse
ConvertKit
Kartra
Features
ConvertKit
Kartra
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
8.8
Ratings
10% above category average
Kartra
9.0
Ratings
20% above category average
WYSIWYG email editor
9.00 Ratings
8.00 Ratings
Dynamic content
8.70 Ratings
9.00 Ratings
Ability to test dynamic content
8.70 Ratings
8.00 Ratings
Landing pages
8.30 Ratings
10.00 Ratings
A/B testing
8.40 Ratings
00 Ratings
Mobile optimization
9.70 Ratings
9.00 Ratings
Email deliverability reporting
9.70 Ratings
9.00 Ratings
List management
8.00 Ratings
9.00 Ratings
Triggered drip sequences
8.40 Ratings
10.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
8.2
Ratings
7% above category average
Kartra
9.0
Ratings
28% above category average
Dashboards
8.30 Ratings
9.00 Ratings
Standard reports
9.70 Ratings
00 Ratings
Custom reports
6.70 Ratings
00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
9.4
Ratings
16% above category average
Kartra
-
Ratings
URL Validation
10.00 Ratings
00 Ratings
Link Tracking
10.00 Ratings
00 Ratings
Image Validation
9.30 Ratings
00 Ratings
Inbox Display
9.70 Ratings
00 Ratings
Email Accessibility Tools
9.30 Ratings
00 Ratings
Spelling and Grammar Check
9.00 Ratings
00 Ratings
Spam Testing
8.00 Ratings
00 Ratings
Email Previews
10.00 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ConvertKit
-
Ratings
Kartra
8.5
Ratings
23% above category average
Lead nurturing automation
00 Ratings
8.00 Ratings
Data quality management
00 Ratings
9.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ConvertKit
-
Ratings
Kartra
8.0
Ratings
2% below category average
Calendaring
00 Ratings
8.00 Ratings
Event/webinar marketing
00 Ratings
8.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ConvertKit
-
Ratings
Kartra
7.0
Ratings
6% above category average
Social profile integration
00 Ratings
7.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
For us, it started with a smaller use case of captured leads, nurture them overtime to convert for services. Later we expanded our use case and started using integrations and automations to improve the conversions and automate some tasks as well. Based on that I totally feel someone who is creator and trying to diversify the income across building audience, community, paid Newsletter etc will suits the best. If you are just using it for email campaigns then it might not justify the price tag considering there are other cheaper alternatives that's available in the market.
Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out.
When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched.
Great return on investment because you are able to get rid of many of the other programs you may be using.
Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.