ConvertKit vs. Emma by Marigold

For us, it started with a smaller use case of captured leads, nurture them overtime to convert for services. Later we expanded our use case and started using integrations and automations to improve the conversions and automate some tasks as well. Based on that I totally feel someone who is creator and trying to diversify the income across building audience, community, paid Newsletter etc will suits the best. If you are just using it for email campaigns then it might not justify the price tag considering there are other cheaper alternatives that's available in the market.

Incentivized

Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.

• Emails landing in subscribers inbox.
• Free mailing address that customers can use.
• Robust tagging system for managing funnels and targeting users with optimized emails.
• Broad integrations available for other platforms and optin form plugins.

Incentivized

• Drag and Drop Interface - I love the drag-and-drop interface used to design campaigns. It makes it easy for creative types to get the look they want, and it helps less technically and aesthetically adept users to create campaigns that still look great. After using both Constant Contact and Mailchimp, I think Emma comes out on top in terms of ease of template design.
• Master Admin Account - Having a master admin account controlled by one person allows us to deploy brand assets to each sub-account, and we're also able to push out templates for users who aren't ready or don't have the time to design their own.
• Dynamic Content - Dynamic content has proven so useful to us, especially in our Admissions Office. Making it possible for regular users to easily create emails using dynamic content is a VERY strong feature that, in my experience, is unique to Emma.
• Great Tutorials - Emma does a great job taking care of its users. The support folks are always kind and helpful, but Emma publishes an array of tutorials and resources to help with just about anything its users encounter, from how to use custom merge fields to advice on creating the best campaigns.

Incentivized

• When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
• ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
• ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
• The analytics can be a bit more in depth.

Incentivized

• Setup of users - We used to be able to setup a user and send them our own welcome email. Emma has since set up the ability to add users where they send the welcome email. It's a great new feature, but it doesn't always work. We've had some users who never receive these emails and then we need to reach out to support anyway.
• The code to set up a configurable email is cumbersome. It's great that it is so customizable, but there is a learning curve.

Incentivized

Easy to use and gets the job done without too many "extras" (ex. we didn't need a full marketing automation platform so Emma had what we needed to send email marketing communications without having to pay for the stuff we didn't need)

Incentivized

Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.

Incentivized

While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!

Incentivized

I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.

Incentivized

The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.

Incentivized

Emma had a more robust multi-level account structure which empowered individual locations to participate at the ground-level. Additionally corporate was able to maintain oversight, template creation, marketing automation, and data reporting. The goal is to provide the locations with the ability to send their own marketing messages, saving corporate marketing time, and providing more genuine, locally-focused email campaigns. Emma was very effective at making that happen.

Incentivized

• Greatly limits the number of client questions we receive
• Improves our customer service
• Tracks the number of leads we get over a period of time

Incentivized

• It's been pretty overwhelmingly positive. Our clients are happy about the savings that we're able to pass onto them.
• We're able to better determine what headlines receive the most clicks from our client's emails based on the dashboard.
• Super easy email designer that frees up some of our graphic designers to take on other jobs.

Incentivized