Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
Cortana (discontinued)
Score 7.5 out of 10
N/A
Microsoft's Cortana was a general purpose productivity assistant, that has been deprecated as a standalone product.
N/A
Pricing
Conversica
Cortana (discontinued)
Editions & Modules
Starter Edition
$1,499
per installation
No answers on this topic
Offerings
Pricing Offerings
Conversica
Cortana (discontinued)
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
Conversica is a good platform for us when used post event. It takes the Inside sales work out of following up on cold or potentially non-responsive leads and still allows us to create touchpoints with the leads. It has also worked fairly well as a follow up for media downloads on our site to gain additional interest or segmentation variables.
As a provider of software applications to the legal market there is not a huge amount that the Cortana Intelligence suite can be utilised for though at the speed that new features are being added I suspect that will change very quickly. However the current functionality is clearly really well suited for e-commerce companies or vertical markets where process is very prescriptive and linear.
Conversation paths are realistic and drive action from the recipient despite being AI-driven.
Easy interface for sales reps to find, engage and convert leads who respond to the AI.
Granular and customizable reporting tools built-in help us identify ROI and areas for improvement, and are easy to speak up to Executive level reporting.
We would love more options for conversation types. Our organization has so many different things that we offer, we sometimes don't find how what we are trying to offer would fit into a current conversation.
We would like to be able to customize the text on the templates a bit more so it was more relevant to our readers.
We would love for Conversica to remember conversations from each individual so that if they are engaged again in a future conversation it will already have a profile for that individual which will help to create a more personal touch and could assist with replying to certain requests themselves verse assigning a sales person to reply.
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
Our CSM is great and always willing to help us try new ideas. She's always aware of what's happening on our account and will point out anything abnormal. She's also constantly looking at ensuring that we're making the most of everything that Conversica has to offer. Even though they're out of my time zone, they accommodate it meaning that I don't have to work out of hours to get support.
It takes a minute to get set up, but once you're good it doesn't take a ton of effort. I'd say we took 4-6 weeks to get lists built, people trained, things installed and the rest of the setup. Not the easiest thing, but far from the hardest software that I've ever installed that sits in Salesforce.
Conversica outdoes the competition when it comes to auto drip campaigns - while two of the above products are mainly used for mass emailing, both Sendinblue and Velocify have automatic feature suites that simply do not have the customization and ease of use that makes Conversica such an outstanding product.
IBM Watson Assistant has been early into this market and has improved a lot over time compared to Azure AI Cortana. More documentation related to the services. But Ease of integration Azure AI ranks over IBM Watson Assistant. And again in terms of services offered under the ecosystem, Azure AI precedes IBM Watson Assitant.
Increases the productivity of sales because they are spending their time working other leads.
Increase productivitiy of marketing because instead of running leads/customers through various marketing nurture campaigns etc, you can allow Conversica to do some of that work.
Increases the chances of surfacing opportunities in various low-level leads, lost opportunities and converting them to potential sales.
