Contify provides AI-powered Market and Competitive Intelligence solutions that offer a 360-degree view of market, industry, and competition. Contify empowers businesses with relevant, timely, and role-specific insights to drive enterprise-wide decision-making agility and sustained growth. Contify helps businesses drive informed decision-making by enabling them to keep track of what’s important in a world brimming with ‘digital noise’. Enterprises can access the Contify platform for noise…
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HG Insights Platform
Score 4.0 out of 10
Enterprise companies (1,001+ employees)
The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.
In terms of features, Contify is the best. It is used to locate competitors across a variety of web properties and social media platforms. It uses AI to track information on customers, competitors, and other industry segments. Another benefit I've found is their analyst team's willingness and ability to develop specific taxonomies for my industry. It enables us to collect and share data across the company. I believe that automatic tagging is still a viable option for learning and can be made even more effective.
The HG Insights Platform has helped us with GTM planning as we segment accounts amongst our verticals. There are verticals with specific tech stacks that we would like to prioritize, and HG Insights allows us to do that. The account scoring allows us to prioritize outreach efforts. We are able to use the technographics to weigh scoring and assign those accounts out accordingly.
Contify is the competitive intelligence system that we trust because it is a fully customizable platform that meets the requirements of my company, it is a solution that provides a quality service with numerous resources and a unique user experience, in addition to offering a robust interface and simple use its characteristics take all the credit.
It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
Contify has provided my organization with powerful features increasing market intelligence by offering email alerts, user management, taxonomy generator, and custom feeds that help us make informed decisions. It increases the capacity for in-depth investigation starting from intelligence, it is a wonderful tool that offers success because it is Unequivocal, simple and deliberate.
We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines to help verify trends rather than being reliant on one platform. Other vendors also offer contact data as well which is integral for our outbound marketing campaigns which HG does not cover. Overall HG does perhaps stack up better than some of these however, it is only one source of data and using multiple is necessary to give a reliable result.
I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
