Contentsquare vs. Piwik PRO

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.

Actually, it is a platform that I would recommend to analyze all the data and information. It allows us to optimize the entire journey of our clients. It is a flexible tool and has excellent data security, through Piwik we can keep track of all our commercial objectives, create reports and analyze all campaigns.

Incentivized

• The qualitative aspects of user experience are very well captured by ClickTale. We can get solid actionable insights through the various dashboards which track mouse movements, clicks, scrolls, etc.
• The visual conversion funnels give a very good high level view of landing page performance and how they work together.
• The video recordings are especially helpful. The user behavior captured is especially helpful in making decisions about user interface - form fields, call to actions, etc.

• Being the owner of your own analytics data
• Tracking on session levels including personal data (with consent)
• Raw data export of the analytics data

• Looking at isolated recordings without creating a segment, we still have to use the old interface
• User interface has been massively improved but there are a few nags here and there that still need to be addressed
• Mobile and desktop should be shown side by side and not separately

Incentivized

• Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
• Tag Manager: not all tags/triggers are possible yet to what we are used to.
• Are more progressive payment model: more little steps to buy a plan.
• Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.

For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on

I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.

We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.

Incentivized

ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.

Incentivized

I can sum it up quite easy: - GA isn't that privacy friendly, something we do require on our jobboard. - Matomo is a great program with some unique features compared to Piwik, but the lay-out is - in my eyes - more cluttered. Also the different type of database makes it a bit slower Besides these two I've also checked Plausible Analytics, which is a nice package but a bit to much bare bone for us right now. Especially on the part of custom dimensions

• I learned how effective some of our image carousels were. How only 10% of a page visitors were being exposed to only the first slide. People were scrolling down or leaving the page without ever being exposed to 90% of the content. Once I provided this input to stakeholders it was an easy sell to redesign this aspect of the page.
• I used the mouse-move heat map to analyze user interaction with the footer. Showing stakeholders the before and after redesign heat maps did wonders for improving my credibility as an usability analyst.
• We used Clicktale to help analyze our 404 error page effectiveness. Our redesign gave us a 14% lower bounce rate on our redesigned 404 error page. Stakeholders appreciated a quantitative measure to gauge the success of that project.

• Piwik Pro comes pre-loaded with industry-leading capabilities and features.
• Piwik Pro has an easy-to-use interface because of its simple design.
• Piwik Pro reports are incredibly customizable, easy to use, and worthwhile.

Incentivized