Conductor is a Website Optimization and Intelligence platform. Conductor is designed to help brands increase visibility in AI and traditional search, generate high-performing content, and protect performance with 24/7, real-time website monitoring. With insights across AEO/SEO, content, and technical health, Conductor’s unified platform empowers cross-functional teams to turn their website into a growth engine.
The SnapApp Interactive Content Marketing platform that was acquired by Uberflip December 2019 was discontinued by Uberflip at the end of July 2022. It is no longer available.
Conductor has proven to be an effective tool for tracking our organic search visibility, researching trends and content topics, and beginning our optimization journey in the new AI-driven world of search. The platform is exceptional for collaboration and is easy to use. Having deeper integration of search-related AI data and tools, organic shopping, schema tracking, and suggestions would further improve an already excellent product offering.
Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.
Keyword research (includes related terms, types of terms, high ranking pages, search volume, and more)
Content guidance and briefs (you can use built in tools to get specific optimization steps and create content briefs within the tool)
Competitor research (compare how competition is ranking and track organic market share)
Support (dedicated team support, regular check-ins, built-in requests for deliverables/support items, options for requesting work with partner organizations, excellent training materials, and live chat within the platform)
SnapApp's platform is relatively user-friendly with customization options that are tailored to each 'type' of content. It's difficult to break or alter something that will negatively affect your asset.
There are infinite possibilities for branding including options to upload your own buttons, logos, graphics and choose your own colors to align with unique brand standards.
It's fairly easy for new users (with a minimum level of technical knowledge) to pick up the skills needed to create a basic SnapApp.
I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.
Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
We tried Surfer SEO before Conductor. It just felt like it didn't have enough to offer in comparison to Conductor. There was a shortage on everything that you could do in the platform and it felt like the lack of in-depth tools caused us to miss out on making sure our content that we're putting out is the best it could possibly be.
We did not review any other apps like this in the lead generation space. They cold called us and this seemed like a good test to get leads in our younger demographic where we have had issues bringing in new leads. I am not sure what other options there are in this space besides BuzzFeed.
The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.
