Comscore Media Metrix Multi-Platform vs. Persona by Delve AI

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Media Metrix Multi-Platform
Score 8.0 out of 10
N/A
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…N/A
Persona by Delve AI
Score 8.0 out of 10
N/A
A tool used to create data-driven buyer personas for a business and for competitors automatically. Tools providing insights include: Live Persona by Delve AI for websites/mobile applications Social Persona by Delve AI for social media audiencesN/A
Pricing
Comscore Media Metrix Multi-PlatformPersona by Delve AI
Editions & Modules
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Offerings
Pricing Offerings
Comscore Media Metrix Multi-PlatformPersona by Delve AI
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Comscore Media Metrix Multi-PlatformPersona by Delve AI
User Ratings
Comscore Media Metrix Multi-PlatformPersona by Delve AI
Likelihood to Recommend
7.0
(0 ratings)
-
(0 ratings)
User Testimonials
Comscore Media Metrix Multi-PlatformPersona by Delve AI
Likelihood to Recommend
The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.
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Pros
  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
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Cons
  • Overall platform interface.
  • Faster reporting.
  • More partners need to be added for analysis.
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Alternatives Considered
I primarily use Comscore Xmedia for clients on a day to day basis since it is best for cross channel. SEM Rush is more for paid search efforts
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Return on Investment
  • It has allows for us to streamline our partner mix.
  • Provides us with easy reporting for clients.
  • Gives us one planning tool.
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ScreenShots

Persona by Delve AI Screenshots

Screenshot of Landing pageScreenshot of Sample persona details