TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Comscore Media Metrix Multi-Platform

    Score8 out of 10
    N/AComscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…N/A
    Pricing
    Comscore Media Metrix Multi-Platform
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Comscore Media Metrix Multi-Platform
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Comscore Media Metrix Multi-Platform
    Considered Both Products
    Comscore
    Chose Comscore Media Metrix Multi-Platform
    I primarily use Comscore Xmedia for clients on a day to day basis since it is best for cross channel. SEM Rush is more for paid search efforts.
    Incentivized
    Chose Comscore Media Metrix Multi-Platform
    comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    Comscore Media Metrix Multi-Platform
    Likelihood to Recommend
    7.0
    (2 ratings)
    User Testimonials
    Comscore Media Metrix Multi-Platform
    Likelihood to Recommend
    Comscore
    Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers
    Incentivized
    Read full review
    Pros
    Comscore
    No answers on this topic
    Cons
    Comscore
    • Overall platform interface.
    • Faster reporting.
    • More partners need to be added for analysis.
    Incentivized
    Read full review
    Alternatives Considered
    Comscore
    No answers on this topic
    Return on Investment
    Comscore
    • It has allows for us to streamline our partner mix.
    • Provides us with easy reporting for clients.
    • Gives us one planning tool.
    Incentivized
    Read full review
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