TrustRadius

Comscore Ad Metrix vs. InsideView (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
InsideView (discontinued)
Score 10.0 out of 10
N/A
InsideView was a sales intelligence solution acquired by Demandbase in 2021. Capabilities of the product are now a part of the Demandbase One platform.N/A
Pricing
Comscore Ad MetrixInsideView (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Ad MetrixInsideView (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore Ad MetrixInsideView (discontinued)
Features
Comscore Ad MetrixInsideView (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Comscore Ad Metrix
-
Ratings
InsideView (discontinued)
8.2
Ratings
6% above category average
Advanced search00 Ratings8.20 Ratings
Identification of new leads00 Ratings7.30 Ratings
List quality00 Ratings8.50 Ratings
List upload/download00 Ratings8.30 Ratings
Ideal customer targeting00 Ratings8.20 Ratings
Load time/data access00 Ratings8.70 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Comscore Ad Metrix
-
Ratings
InsideView (discontinued)
8.7
Ratings
11% above category average
Contact information00 Ratings7.90 Ratings
Company information00 Ratings9.20 Ratings
Industry information00 Ratings8.90 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Comscore Ad Metrix
-
Ratings
InsideView (discontinued)
8.2
Ratings
10% above category average
Lead qualification process00 Ratings8.60 Ratings
Smart lists and recommendations00 Ratings8.10 Ratings
Salesforce integration00 Ratings8.10 Ratings
Company/business profiles00 Ratings8.90 Ratings
Alerts and reminders00 Ratings9.00 Ratings
Data hygiene00 Ratings8.20 Ratings
Automatic data refresh00 Ratings6.90 Ratings
Tags00 Ratings7.80 Ratings
Filters and segmentation00 Ratings8.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Comscore Ad Metrix
-
Ratings
InsideView (discontinued)
9.5
Ratings
24% above category average
Sales email templates00 Ratings9.00 Ratings
Append emails to records00 Ratings9.90 Ratings
Best Alternatives
Comscore Ad MetrixInsideView (discontinued)
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.3 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore Ad MetrixInsideView (discontinued)
Likelihood to Recommend
7.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(0 ratings)
Usability
-
(0 ratings)
7.8
(0 ratings)
Availability
-
(0 ratings)
7.0
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
8.0
(0 ratings)
7.9
(0 ratings)
In-Person Training
-
(0 ratings)
6.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Comscore Ad MetrixInsideView (discontinued)
Likelihood to Recommend
ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage.
  • Compares our site stats to other competitor statistics.
  • Allows us to better target our viewers with specific ads.
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be.
  • No other major issues with the tool as of yet
Verified User
Anonymous
Read full review
No answers on this topic
Support Rating
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
No answers on this topic
Alternatives Considered
We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • I am able to plan quickly and effectively
  • Save money on just having one digital tool
  • Plan audiences at scale
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
No answers on this topic
ScreenShots