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Comscore Ad Metrix vs. Comscore Media Metrix Multi-Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Comscore Ad Metrix

    Score8 out of 10
    N/AComscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A

    Comscore Media Metrix Multi-Platform

    Score8 out of 10
    N/AComscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…N/A
    Pricing
    Comscore Ad MetrixComscore Media Metrix Multi-Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Comscore Ad MetrixComscore Media Metrix Multi-Platform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    Comscore Ad MetrixComscore Media Metrix Multi-Platform
    Likelihood to Recommend
    7.0
    (4 ratings)
    7.0
    (2 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Comscore Ad MetrixComscore Media Metrix Multi-Platform
    Likelihood to Recommend
    Comscore
    No answers on this topic
    Comscore
    Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers
    Incentivized
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    Pros
    Comscore
    No answers on this topic
    Comscore
    No answers on this topic
    Cons
    Comscore
    • Deeper measurement in mobile, social and SVOD/OTT
    • Major networks are not included (e.g. Turn DMP)
    • Reach/frequency tool only allows for input of demo guarantee targeting
    Incentivized
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    Comscore
    • Overall platform interface.
    • Faster reporting.
    • More partners need to be added for analysis.
    Incentivized
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    Support Rating
    Comscore
    The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
    Incentivized
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    Comscore
    No answers on this topic
    Alternatives Considered
    Comscore
    No answers on this topic
    Comscore
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    Return on Investment
    Comscore
    No answers on this topic
    Comscore
    • It has allows for us to streamline our partner mix.
    • Provides us with easy reporting for clients.
    • Gives us one planning tool.
    Incentivized
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