TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CommuniGator

    Score10 out of 10
    N/ACommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.N/A

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
    Pricing
    CommuniGatorSAP Emarsys
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CommuniGatorSAP Emarsys
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    CommuniGatorSAP Emarsys
    Considered Both Products
    Communigator
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CommuniGatorSAP Emarsys
    Email & Online Marketing
    Comparison of Email & Online Marketing features of CommuniGator and SAP Emarsys
    Feature
    CommuniGator
    9.1
    1 Ratings
    18% above category average
    SAP Emarsys
    6.5
    8 Ratings
    15% below category average
    Dynamic content10.01 Ratings8.06 Ratings
    Ability to test dynamic content8.01 Ratings4.07 Ratings
    Landing pages10.01 Ratings8.03 Ratings
    A/B testing10.01 Ratings7.07 Ratings
    Mobile optimization6.01 Ratings6.07 Ratings
    Email deliverability reporting9.01 Ratings6.38 Ratings
    List management10.01 Ratings4.38 Ratings
    Triggered drip sequences10.01 Ratings7.75 Ratings
    WYSIWYG email editor00 Ratings7.36 Ratings
    Lead Management
    Comparison of Lead Management features of CommuniGator and SAP Emarsys
    Feature
    CommuniGator
    8.3
    1 Ratings
    6% above category average
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    Lead nurturing automation9.01 Ratings6.05 Ratings
    Lead scoring and grading8.01 Ratings7.04 Ratings
    Data quality management8.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of CommuniGator and SAP Emarsys
    Feature
    CommuniGator
    8.5
    1 Ratings
    14% above category average
    SAP Emarsys
    -
    Ratings
    Calendaring8.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of CommuniGator and SAP Emarsys
    Feature
    CommuniGator
    10.0
    1 Ratings
    28% above category average
    SAP Emarsys
    -
    Ratings
    Social sharing and campaigns10.01 Ratings00 Ratings
    Social profile integration10.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of CommuniGator and SAP Emarsys
    Feature
    CommuniGator
    9.0
    1 Ratings
    21% above category average
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    Dashboards9.01 Ratings7.78 Ratings
    Standard reports9.01 Ratings7.08 Ratings
    Custom reports9.01 Ratings6.07 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of CommuniGator and SAP Emarsys
    Feature
    CommuniGator
    -
    Ratings
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    API00 Ratings7.07 Ratings
    Role-based workflow & approvals00 Ratings6.04 Ratings
    Customizability00 Ratings6.07 Ratings
    Integration with Salesforce.com00 Ratings7.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
    Best Alternatives
    CommuniGatorSAP Emarsys
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CommuniGatorSAP Emarsys
    Likelihood to Recommend
    10.0
    (1 ratings)
    7.7
    (10 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    CommuniGatorSAP Emarsys
    Likelihood to Recommend
    Communigator
    I have used CommuniGator to implement a monthly newsletter that sends our latest updates to our opt-in base every month. As well as this, if anyone opts-in after this newsletter has been initiated/broadcasted the new opt-ins will also receive the latest newsletter too to ensure we are communicating with warm leads.
    Incentivized
    Read full review
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Pros
    Communigator
    • Email Design Interface - drag & drop.
    • Workflow interface - drag & drop.
    • Live chat/customer service.
    Incentivized
    Read full review
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Cons
    Communigator
    • Minor bugs in the interface sometimes take a while to fix.
    • Sometimes export fields change.
    Incentivized
    Read full review
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Likelihood to Renew
    Communigator
    No answers on this topic
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Alternatives Considered
    Communigator
    I really like CommuniGator for the drag & drop interface in email building. I also really like the level of customer service with having a dedicated account manager but also the ability to live chat at any point and if this doesn't help, they are always happy to jump on to a video call so I feel very well supported. I also like how there are many products within one platform, lead nurturing, pop-ups, workflows, email, forms, social media management, etc...
    Incentivized
    Read full review
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Return on Investment
    Communigator
    • Increased opt-ins using the pop-up functionality.
    • Increased opt-ins using the forms functionality.
    • Increased opt-ins using gated content through forms & landing zones.
    Incentivized
    Read full review
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    ScreenShots