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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognito Forms

    Score9.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    Typeform

    Score9.1 out of 10
    N/ATypeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…

    $30

    *Per Month

    Pricing
    Cognito FormsTypeform
    Editions & Modules
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    Essentials
    $30
    *Per Month
    Professional
    $35
    *Per Month
    Premium
    $59
    *Per Month
    Offerings
    Pricing Offerings
    Cognito FormsTypeform
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—*For annual contract.
    More Pricing Information
    Community Pulse
    Cognito FormsTypeform
    Considered Both Products
    Cognito Forms
    No answer on this topic
    Typeform
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    73%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    78%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    82%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    75%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    91%
    Implementation went as expected
    10 Answers
    Features
    Cognito FormsTypeform
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Cognito Forms and Typeform
    Feature
    Cognito Forms
    8.3
    4 Ratings
    4% above category average
    Typeform
    7.7
    46 Ratings
    3% below category average
    Survey templates8.54 Ratings5.544 Ratings
    Themes7.04 Ratings8.546 Ratings
    Custom logo/branding9.54 Ratings9.244 Ratings
    Survey Content
    Comparison of Survey Content features of Cognito Forms and Typeform
    Feature
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    Typeform
    9.3
    46 Ratings
    9% above category average
    Changes to live survey8.53 Ratings10.041 Ratings
    Question design help8.54 Ratings8.039 Ratings
    Multiple question types9.04 Ratings10.046 Ratings
    Survey Logic
    Comparison of Survey Logic features of Cognito Forms and Typeform
    Feature
    Cognito Forms
    9.5
    4 Ratings
    14% above category average
    Typeform
    9.3
    40 Ratings
    12% above category average
    Survey logic flexibility9.54 Ratings9.340 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Cognito Forms and Typeform
    Feature
    Cognito Forms
    9.5
    4 Ratings
    15% above category average
    Typeform
    8.4
    45 Ratings
    3% above category average
    Response tracking9.03 Ratings9.844 Ratings
    Data export9.54 Ratings9.842 Ratings
    Standard reports10.04 Ratings9.540 Ratings
    Custom reports9.54 Ratings5.527 Ratings
    Analytics9.54 Ratings7.538 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Cognito Forms and Typeform
    Feature
    Cognito Forms
    9.8
    4 Ratings
    12% above category average
    Typeform
    9.6
    31 Ratings
    10% above category average
    Access controls9.54 Ratings10.028 Ratings
    Compliance10.04 Ratings9.225 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Cognito Forms and Typeform
    Feature
    Cognito Forms
    9.3
    3 Ratings
    13% above category average
    Typeform
    8.3
    24 Ratings
    1% above category average
    Vendor-offered crowdsourcing9.53 Ratings8.79 Ratings
    Respondent restrictions9.03 Ratings8.023 Ratings
    Best Alternatives
    Cognito FormsTypeform
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cognito FormsTypeform
    Likelihood to Recommend
    9.5
    (6 ratings)
    9.0
    (46 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    8.5
    (5 ratings)
    8.5
    (10 ratings)
    Support Rating
    8.5
    (3 ratings)
    5.7
    (7 ratings)
    User Testimonials
    Cognito FormsTypeform
    Likelihood to Recommend
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
    Read full review
    Typeform
    Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
    Read full review
    Pros
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
    Read full review
    Typeform
    • The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
    • Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
    • Integration with products like Zapier allow you to use it as part of a larger automation in your company.
    • Visually pleasing designs with use of themes, images and video to match your branding.
    Read full review
    Cons
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
    Read full review
    Typeform
    • The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
    • When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
    • Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognito Forms
    No answers on this topic
    Typeform
    We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
    Incentivized
    Read full review
    Usability
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
    Read full review
    Typeform
    Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good.
    Incentivized
    Read full review
    Support Rating
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
    Read full review
    Typeform
    I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
    Incentivized
    Read full review
    Alternatives Considered
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
    Read full review
    Typeform
    When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo which seems so out of date
    Incentivized
    Read full review
    Return on Investment
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
    Read full review
    Typeform
    • Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool.
    • Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for.
    Incentivized
    Read full review
    ScreenShots