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Cognito Forms vs. Qualtrics XM for Strategy and Research

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognito Forms

    Score9.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    Qualtrics

    Score7.1 out of 10
    N/AQualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

    $1,500

    per user/per year

    Pricing
    Cognito FormsQualtrics
    Editions & Modules
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    Research Core 1
    1,500
    per user/per year
    Offerings
    Pricing Offerings
    Cognito FormsQualtrics
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Cognito FormsQualtrics
    Considered Both Products
    Cognito Forms
    No answer on this topic
    Qualtrics
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    70%
    Would buy again
    7 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    75%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    70%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    57%
    Implementation went as expected
    4 Answers
    Features
    Cognito FormsQualtrics
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Cognito Forms and Qualtrics XM for Strategy and Research
    Feature
    Cognito Forms
    8.3
    4 Ratings
    4% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Survey templates8.54 Ratings00 Ratings
    Themes7.04 Ratings00 Ratings
    Custom logo/branding9.54 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Cognito Forms and Qualtrics XM for Strategy and Research
    Feature
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Changes to live survey8.53 Ratings00 Ratings
    Question design help8.54 Ratings00 Ratings
    Multiple question types9.04 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Cognito Forms and Qualtrics XM for Strategy and Research
    Feature
    Cognito Forms
    9.5
    4 Ratings
    14% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Survey logic flexibility9.54 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Cognito Forms and Qualtrics XM for Strategy and Research
    Feature
    Cognito Forms
    9.5
    4 Ratings
    15% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Response tracking9.03 Ratings00 Ratings
    Data export9.54 Ratings00 Ratings
    Standard reports10.04 Ratings00 Ratings
    Custom reports9.54 Ratings00 Ratings
    Analytics9.54 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Cognito Forms and Qualtrics XM for Strategy and Research
    Feature
    Cognito Forms
    9.8
    4 Ratings
    12% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Access controls9.54 Ratings00 Ratings
    Compliance10.04 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Cognito Forms and Qualtrics XM for Strategy and Research
    Feature
    Cognito Forms
    9.3
    3 Ratings
    13% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Vendor-offered crowdsourcing9.53 Ratings00 Ratings
    Respondent restrictions9.03 Ratings00 Ratings
    Best Alternatives
    Cognito FormsQualtrics
    Small Businesses
    Jotform
    Score8.5 out of 10
    No answers on this topic
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    No answers on this topic
    Enterprises
    QuestionPro
    Score10 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cognito FormsQualtrics
    Likelihood to Recommend
    9.5
    (6 ratings)
    3.9
    (169 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.4
    (41 ratings)
    Usability
    8.5
    (5 ratings)
    2.5
    (20 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    5.5
    (1 ratings)
    Support Rating
    8.5
    (3 ratings)
    1.6
    (21 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Cognito FormsQualtrics
    Likelihood to Recommend
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
    Read full review
    Qualtrics
    Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
    Read full review
    Pros
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
    Read full review
    Qualtrics
    • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
    • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
    • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
    Incentivized
    Read full review
    Cons
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
    Read full review
    Qualtrics
    • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
    • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
    • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognito Forms
    No answers on this topic
    Qualtrics
    I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
    Read full review
    Usability
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
    Read full review
    Qualtrics
    All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
    Read full review
    Support Rating
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
    Read full review
    Qualtrics
    Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
    Read full review
    Online Training
    Cognito Forms
    No answers on this topic
    Qualtrics
    I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
    Read full review
    Implementation Rating
    Cognito Forms
    No answers on this topic
    Qualtrics
    I like being able to easily integrate new colleagues by simply giving them a log in user name and password
    Read full review
    Alternatives Considered
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
    Read full review
    Qualtrics
    ]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
    Incentivized
    Read full review
    Return on Investment
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
    Read full review
    Qualtrics
    • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
    • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
    • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
    Incentivized
    Read full review
    ScreenShots

    Qualtrics Screenshots

    Product screenshot