Close CRM vs. Conversica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Close CRM
Score 9.9 out of 10
N/A
Close.io is a customer relationship management (CRM) software with call management and sales workflow automation capabilities.
$9
per month (paid annually) per user
Conversica
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
Pricing
Close CRMConversica
Editions & Modules
Solo
$9
per month (paid annually) per user
Essentials
$35
per month (paid annually) per user
Growth
$99
per month (paid annually) per user
Scale
$139
per month (paid annually) per user
Starter Edition
$1,499
per installation
Offerings
Pricing Offerings
Close CRMConversica
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe pricing listed here reflects up to a 35% discount for paying annually. Monthly billing is available at of $19 per user for the Solo plan (only 1 user allowed), $49 per user for the Essentials plan, $109 per user for the Growth plan, and $149 per user for the Scale plan.A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
More Pricing Information
Community Pulse
Close CRMConversica
Features
Close CRMConversica
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Close CRM
8.9
Ratings
14% above category average
Conversica
-
Ratings
Customer data management / contact management8.00 Ratings00 Ratings
Workflow management7.70 Ratings00 Ratings
Territory management8.00 Ratings00 Ratings
Opportunity management10.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.30 Ratings00 Ratings
Contract management10.00 Ratings00 Ratings
Interaction tracking8.30 Ratings00 Ratings
Channel / partner relationship management9.70 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Close CRM
8.5
Ratings
12% above category average
Conversica
-
Ratings
Case management8.00 Ratings00 Ratings
Call center management7.40 Ratings00 Ratings
Help desk management10.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Close CRM
9.0
Ratings
17% above category average
Conversica
-
Ratings
Lead management8.70 Ratings00 Ratings
Email marketing9.30 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Close CRM
7.9
Ratings
4% above category average
Conversica
-
Ratings
Task management8.30 Ratings00 Ratings
Billing and invoicing management10.00 Ratings00 Ratings
Reporting5.40 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Close CRM
7.5
Ratings
1% below category average
Conversica
-
Ratings
Forecasting10.00 Ratings00 Ratings
Pipeline visualization8.00 Ratings00 Ratings
Customizable reports4.40 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Close CRM
8.6
Ratings
14% above category average
Conversica
-
Ratings
Custom fields10.00 Ratings00 Ratings
Custom objects10.00 Ratings00 Ratings
Scripting environment8.00 Ratings00 Ratings
API for custom integration6.40 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Close CRM
8.0
Ratings
4% below category average
Conversica
-
Ratings
Single sign-on capability8.00 Ratings00 Ratings
Role-based user permissions8.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Close CRM
10.0
Ratings
31% above category average
Conversica
-
Ratings
Social data10.00 Ratings00 Ratings
Social engagement10.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Close CRM
6.4
Ratings
14% below category average
Conversica
-
Ratings
Marketing automation6.40 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Close CRM
10.0
Ratings
31% above category average
Conversica
-
Ratings
Mobile access10.00 Ratings00 Ratings
Best Alternatives
Close CRMConversica
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.5 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.2 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Outreach
Outreach
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Close CRMConversica
Likelihood to Recommend
9.3
(0 ratings)
9.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(0 ratings)
Usability
8.7
(0 ratings)
9.0
(0 ratings)
Support Rating
9.3
(0 ratings)
8.9
(0 ratings)
Implementation Rating
-
(0 ratings)
8.1
(0 ratings)
User Testimonials
Close CRMConversica
Likelihood to Recommend
Close is my #1 choice for sales teams, both inbound and outbound. The telephony features in Close are exceptional and they lead the Industry in features and innovation. The power dialer increases productivity by cutting down the manual time of physically dialing calls. All calls and interactions including SMS messages are automatically logged to the client's account within the CRM.
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Conversica is a good platform for us when used post event. It takes the Inside sales work out of following up on cold or potentially non-responsive leads and still allows us to create touchpoints with the leads. It has also worked fairly well as a follow up for media downloads on our site to gain additional interest or segmentation variables.
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Pros
  • You can search for prospects by your activity & notes.
  • It helps automate the follow up process.
  • It ties cold emailing into a powerful CRM all in one portal.
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  • Conversation paths are realistic and drive action from the recipient despite being AI-driven.
  • Easy interface for sales reps to find, engage and convert leads who respond to the AI.
  • Granular and customizable reporting tools built-in help us identify ROI and areas for improvement, and are easy to speak up to Executive level reporting.
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Cons
  • Minor bugs? - Sometime when I'm replying to an account it attempts to send the email as a different user. Thankfully I've only missed it when sending internal emails!
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  • We would love more options for conversation types. Our organization has so many different things that we offer, we sometimes don't find how what we are trying to offer would fit into a current conversation.
  • We would like to be able to customize the text on the templates a bit more so it was more relevant to our readers.
  • We would love for Conversica to remember conversations from each individual so that if they are engaged again in a future conversation it will already have a profile for that individual which will help to create a more personal touch and could assist with replying to certain requests themselves verse assigning a sales person to reply.
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Likelihood to Renew
No answers on this topic
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
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Usability
Close is a simpler platform to use when it comes to initiating email campaigns and managing leads. It has great visibility on opportunities and can be shared with specified users or can also be kept confidential. Close is not for someone who is very new to tools of its kind.
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Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
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Support Rating
Close's support team offers a really good service, they are always willing to help with whatever is needed or arises, they investigate everything they need to find a solution and give an answer as quickly as possible, their attitude is better and their optimism really helps in times of stress, they do a great job in record time.
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Our CSM is great and always willing to help us try new ideas. She's always aware of what's happening on our account and will point out anything abnormal. She's also constantly looking at ensuring that we're making the most of everything that Conversica has to offer. Even though they're out of my time zone, they accommodate it meaning that I don't have to work out of hours to get support.
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Implementation Rating
No answers on this topic
It takes a minute to get set up, but once you're good it doesn't take a ton of effort. I'd say we took 4-6 weeks to get lists built, people trained, things installed and the rest of the setup. Not the easiest thing, but far from the hardest software that I've ever installed that sits in Salesforce.
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Alternatives Considered
For a specific sales team, Close performs better sales tracking and email and SMS management, with a fresh and modern interface, making the team's work more comfortable, with a holistic (but not complete) tracking and reporting of the data. Helping to improve the performance of each agent and obtain better results. For all other campaigns we use the predictive dialers mentioned above, Close is better for tracking current customers and for warm leads.
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Conversica outdoes the competition when it comes to auto drip campaigns - while two of the above products are mainly used for mass emailing, both Sendinblue and Velocify have automatic feature suites that simply do not have the customization and ease of use that makes Conversica such an outstanding product.
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Return on Investment
  • Has allowed us to have full visibility into our pipeline
  • Has allowed us to automate lead entry and follow up, saving us tons of time and helping us to make sure we're not letting people slip through the cracks. This is done through the Zapier integration and new email sequences feature
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  • Increases the productivity of sales because they are spending their time working other leads.
  • Increase productivitiy of marketing because instead of running leads/customers through various marketing nurture campaigns etc, you can allow Conversica to do some of that work.
  • Increases the chances of surfacing opportunities in various low-level leads, lost opportunities and converting them to potential sales.
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ScreenShots

Close CRM Screenshots

Screenshot of the Close inboxScreenshot of a Sales Funnel Report in CloseScreenshot of the Call Assistant automatic transcription and summaryScreenshot of built-in calling in Close

Conversica Screenshots

Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources