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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clicktools

    Score10 out of 10
    N/AClicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in turn was acquired by SAP in 2017 when the companies formed a strategic partnership.N/A

    Google Forms

    Score8.9 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
    Pricing
    ClicktoolsGoogle Forms
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ClicktoolsGoogle Forms
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ClicktoolsGoogle Forms
    Considered Both Products
    SAP
    Chose Clicktools
    Generally, I prefer simpler tools like SurveyMonkey and even Google Forms because those are the type of surveys I typically need. ClickTools gets the job done, and as you become more familiar with the tool, you can rip out surveys much quicker. Steep learning curve with more …
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    98%
    Would buy again
    53 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    54 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    35 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    41 Answers
    Features
    ClicktoolsGoogle Forms
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Clicktools and Google Forms
    Feature
    Clicktools
    8.3
    14 Ratings
    4% above category average
    Google Forms
    7.9
    110 Ratings
    1% below category average
    Survey templates7.011 Ratings8.7102 Ratings
    Themes8.912 Ratings7.0102 Ratings
    Custom logo/branding8.914 Ratings8.088 Ratings
    Survey Content
    Comparison of Survey Content features of Clicktools and Google Forms
    Feature
    Clicktools
    8.9
    16 Ratings
    5% above category average
    Google Forms
    9.4
    108 Ratings
    10% above category average
    Changes to live survey8.916 Ratings10.0102 Ratings
    Question design help8.914 Ratings9.089 Ratings
    Multiple question types8.916 Ratings9.2107 Ratings
    Survey Logic
    Comparison of Survey Logic features of Clicktools and Google Forms
    Feature
    Clicktools
    8.0
    13 Ratings
    3% below category average
    Google Forms
    8.6
    98 Ratings
    4% above category average
    Survey logic flexibility8.013 Ratings8.698 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Clicktools and Google Forms
    Feature
    Clicktools
    9.5
    16 Ratings
    15% above category average
    Google Forms
    9.1
    109 Ratings
    11% above category average
    Response tracking9.914 Ratings8.9107 Ratings
    Data export9.915 Ratings9.0103 Ratings
    Standard reports9.013 Ratings8.8102 Ratings
    Custom reports9.911 Ratings9.579 Ratings
    Analytics9.011 Ratings9.384 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Clicktools and Google Forms
    Feature
    Clicktools
    8.9
    14 Ratings
    2% above category average
    Google Forms
    9.9
    103 Ratings
    13% above category average
    Access controls8.914 Ratings9.8101 Ratings
    Compliance9.06 Ratings10.080 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Clicktools and Google Forms
    Feature
    Clicktools
    9.0
    6 Ratings
    9% above category average
    Google Forms
    9.1
    77 Ratings
    10% above category average
    Vendor-offered crowdsourcing10.01 Ratings9.037 Ratings
    Respondent restrictions8.06 Ratings9.375 Ratings
    Best Alternatives
    ClicktoolsGoogle Forms
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClicktoolsGoogle Forms
    Likelihood to Recommend
    8.9
    (28 ratings)
    10.0
    (114 ratings)
    Likelihood to Renew
    9.0
    (12 ratings)
    10.0
    (3 ratings)
    Usability
    8.2
    (4 ratings)
    9.8
    (54 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    8.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.8
    (6 ratings)
    8.0
    (48 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.6
    (5 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    3.0
    (1 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ClicktoolsGoogle Forms
    Likelihood to Recommend
    SAP
    For any organization that is using salesforce.com and needs to implement a survey system that directly ties back to their salesforce.com system I would highly recommend Clicktools. We tried building our own customer satisfaction survey and it was not worth the effort, especially as our questions are ever changing. The integration with the case module was easy to configure
    Incentivized
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    Google
    Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
    If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
    That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
    Incentivized
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    Pros
    SAP
    • Integration with Salesforce: it is critical to us as we use Salesforce, and a lot of record management is automated thanks to great Clicktools integration with Salesforce.
    • Responsiveness of technical support: a lot of program staff across our organization use Clicktools every day, so having a quick response time to troubleshoot arising issues is important.
    • User-friendly interface: Clicktools improved their interface to make it more user-friendly which improves efficiency.
    Incentivized
    Read full review
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
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    Cons
    SAP
    • Speed - the quality of graphics is high and a lot of info is being pulled, it can take quite a bit of time to produce results.
    • I am unable to open multiple tabs to run several functions within Clicktools simultaneously.
    • Easier/more intuitive graphics uploading.
    • Run reports based on a certain factor (i.e. if there is a particular product we continuously run reports on, I would like to see a chart comparison of how that products scores have varied over time).
    Incentivized
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    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
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    Likelihood to Renew
    SAP
    We have loved using Clicktools and will continue to use it for the foreseeable future. The price and Salesforce integration is what really sets it apart from any other solution out there. I have learned a great deal about surveys and how to manage them in a CRM by using Clicktools. We will certainly be renewing our contract.
    Read full review
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
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    Usability
    SAP
    ClickTools is very easy to use and get started doing the basics. Anyone will be able to easily log in an create a survey from day 1. Skip logic can be a little tricky and is less user friendly, so testing is very important. I would say that, overall, usability is good.
    Read full review
    Google
    Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
    Incentivized
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    Reliability and Availability
    SAP
    No answers on this topic
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
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    Performance
    SAP
    ClickTools is always available when I need it. The interface is quick and does not drag. Survey responses show up quickly after a survey is submitted. The survey analyzer is swift as well. There is no waiting around for something to process when you are using ClickTools.
    Read full review
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
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    Support Rating
    SAP
    I get frustrated by not being able to find the answers to my questions online by myself. I would rather search FAQs and find things that way, but it seems I always have to contact support to get the answer I need. They need a more robust support center so you can do it yourself. But on the upside, when I do contact support, they respond immediately and usually solve my problem quickly
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    Google
    Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
    Incentivized
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    Implementation Rating
    SAP
    If you are setting up integration with a CRM (Salesforce) get this done early on in the process. You can always do it later, but it's easiest to lay your foundation first and then build up and around it later
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    Google
    No answers on this topic
    Alternatives Considered
    SAP
    There was no need to create survey landing pages from Salesforce for external polls, we could decide where survey results were captured in Salesforce (if at all - can report straight from CT), and with simple html skills we could brand everything
    Read full review
    Google
    We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
    Incentivized
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    Scalability
    SAP
    No answers on this topic
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
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    Return on Investment
    SAP
    • Clicktools plays a crucial role in our Net Promoter Score (NPS) survey. Twice a year we deploy the survey, and because of the flexibility of ClickTools and its integration with SFDC, we've seen a 40% response rate in a survey that formally only received 6-7%.
    Incentivized
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    Google
    • It's difficult to track ROI since Google Forms is used less formally
    • [The] positive impact is the actionable results we receive from surveys
    • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
    Incentivized
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