CleverTap vs. Insightly Marketing

[In my opinion] It's [CleverTap] not appropriate for starter businesses. It's appropriate for businesses with very strong in-house tech teams to maneuver challenges on their own because after deep integration one can't expect Clevertap Support to be much helpful [from my experience]. It is good in the sense that you need one tool for all-around communications and analytics. However, they have moved away from the events container system, but those still on the events container are neither automatically educated nor transitioned into their new tiers of pricing. I find this a lack of effort of the sales team. So, you are on your own after the implementation.

Incentivized

Insightly works wonderfully for teams who need to share customer data easily and also share and track information. It's great for sales teams as it allows information to flow between multiple team members. Insightly allows you to just scratch the surface by acting as a CRM database, or you can go more in depth and track leads, opportunities, projects, and more. It is also well suited for individuals who have a large customer base and just need to keep track of customer data in an organized fashion.

Incentivized

• Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
• Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
• Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.

Incentivized

• Custom workflows
• Easy to search and find
• Good interface

Incentivized

• It does not have a built-in SMS provider.
• I does not have a built-in email provider
• It gets pricier as you keep piling up data to be stored.

Incentivized

• Integrate better with Outlook
• Integrate with Campaign Monitor
• Integrate with ProCore
• Integrate with Building Connected

Incentivized

There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.

Incentivized

For their expertise and timely resolution to our issues.

Incentivized

Mo Engage is cost-effective, charges less price and delivery is awesome, also that is quite [a] user friendly compared to the current clever tap UI and UX.

Incentivized

Easy to check the phases and notes while EP is more for the project [management].

Incentivized

• Helped improve repeat customer purchase, as it improved bookings through re-marketing.
• Helped decrease uninstalls through dormant user reminder campaigns and then uninstall surveys that made those users reinstall the app.
• Helped improve the overall bookings through various recency-frequency segmentation targeting.

Incentivized

• Doubled the time it takes to execute any marketing campaign, in my opinion- we build in “Insightly management” into project plans
• Reduced confidence in data, given it is often wrong, I've found.

Incentivized