CleverTap vs. EZ Texting

[In my opinion] It's [CleverTap] not appropriate for starter businesses. It's appropriate for businesses with very strong in-house tech teams to maneuver challenges on their own because after deep integration one can't expect Clevertap Support to be much helpful [from my experience]. It is good in the sense that you need one tool for all-around communications and analytics. However, they have moved away from the events container system, but those still on the events container are neither automatically educated nor transitioned into their new tiers of pricing. I find this a lack of effort of the sales team. So, you are on your own after the implementation.

Incentivized

It is great to reach people who have given you their phone numbers. You can connect with leads and customers, strengthening rapport and staying in touch with them. They work well with Facebook ads through the Zapier connection, allowing you to follow up with prospects. However, if a business cannot access its leads' phone numbers, the tool will not be of much use. I know of a senior care company that was in business for years but relied strongly on email marketing. They did not ask for their leads' phone numbers and, therefore, did not find EZ Texting useful. That is expected from a company that does not ask prospects for their phone numbers.

Incentivized

• Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
• Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
• Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.

Incentivized

• Easy to use web interface.
• The ability to set up our main business phone to receive texts is fantastic.
• There are an abundance of features we haven't even explored yet but look forward to doing so!
• The mobile app is great alternative when a desktop or laptop isn't available.

Incentivized

• It does not have a built-in SMS provider.
• I does not have a built-in email provider
• It gets pricier as you keep piling up data to be stored.

Incentivized

• Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
• I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
• The app didn't work if I used google SSO - i couldn't ever get signed in.

Incentivized

We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.

Incentivized

I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.

Incentivized

We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).

Incentivized

It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive

Incentivized

For their expertise and timely resolution to our issues.

Incentivized

EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!

Incentivized

allow plenty of time for integration - time is definitely a factor. We had to wait about a week before the product was completely usable. Customer support was very helpful. though. Very much worth the wait, I think. Allow plenty of time for integration. Lots and lots of time needed.

Incentivized

Mo Engage is cost-effective, charges less price and delivery is awesome, also that is quite [a] user friendly compared to the current clever tap UI and UX.

Incentivized

We have never considered or looked into any other system. We were very much just trying to fix a gap in our internal system as quickly and easily as possible. EZ Text was one of the first options that came up. We did a free trial, and it seemed easy (EZ) enough to use and fair in price, so we moved forward.

Incentivized

We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.

Incentivized

• Helped improve repeat customer purchase, as it improved bookings through re-marketing.
• Helped decrease uninstalls through dormant user reminder campaigns and then uninstall surveys that made those users reinstall the app.
• Helped improve the overall bookings through various recency-frequency segmentation targeting.

Incentivized

• Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
• Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.

Incentivized