Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
Lead411
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
$99
per month per user
Pricing
Clay
Lead411
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
Basic Plus Unlimited
$99
per month per user
Enterprise Limited
Contact Sales
Offerings
Pricing Offerings
Clay
Lead411
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount available for annual pricing.
Pricing reflected may not include certain add-ons like Bombora Intent Data or extra seats. Contact Sales for customization of the service.
More Pricing Information
Community Pulse
Clay
Lead411
Features
Clay
Lead411
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
-
Ratings
Lead411
9.4
Ratings
20% above category average
Advanced search
00 Ratings
9.70 Ratings
Identification of new leads
00 Ratings
9.70 Ratings
List quality
00 Ratings
8.90 Ratings
List upload/download
00 Ratings
9.30 Ratings
Ideal customer targeting
00 Ratings
9.30 Ratings
Load time/data access
00 Ratings
9.30 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
-
Ratings
Lead411
9.4
Ratings
19% above category average
Contact information
00 Ratings
9.10 Ratings
Company information
00 Ratings
9.30 Ratings
Industry information
00 Ratings
9.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
-
Ratings
Lead411
9.2
Ratings
21% above category average
Lead qualification process
00 Ratings
8.90 Ratings
Smart lists and recommendations
00 Ratings
9.10 Ratings
Salesforce integration
00 Ratings
9.60 Ratings
Company/business profiles
00 Ratings
9.10 Ratings
Alerts and reminders
00 Ratings
9.20 Ratings
Data hygiene
00 Ratings
9.50 Ratings
Automatic data refresh
00 Ratings
8.70 Ratings
Tags
00 Ratings
9.30 Ratings
Filters and segmentation
00 Ratings
9.50 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
[Lead411 is well suited for] lead generation where the phone numbers are verified and the email addresses are verified, I find them to have a high rate of accuracy. The ability to filter to the verified information is very user friendly. I do wish the number of verified emails and phone numbers were higher.
Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
The majority of my closed business since my subscription began about a year ago has come from intelligence and contact information from Lead411, a figure that many times exceeds the cost of the subscription. Fantastic investment.
Using Lead411 is like having my own inside sales rep conducting company research, finding out relevant contact information, compiling sales triggers in specific vertical markets, and much more. Frees me up to sit on appointments and sell.
Lead411 does the grunt work for you, giving you back countless hours in your sales month for actual selling and moving deals through the sales process, significantly speeding up my sales processes from initial appointment to closed business. My typical sales cycle before Lead411, from initial contact to signed contract in hand, was 8-10 weeks. Since using Lead411, it's now 4-6. Yes, that big a difference.