Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
Crunchbase
Score 7.7 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
Pricing
Clay
Crunchbase
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
Offerings
Pricing Offerings
Clay
Crunchbase
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount available for annual pricing.
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More Pricing Information
Community Pulse
Clay
Crunchbase
Features
Clay
Crunchbase
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
-
Ratings
Crunchbase
9.2
Ratings
17% above category average
Advanced search
00 Ratings
8.00 Ratings
Identification of new leads
00 Ratings
8.00 Ratings
List quality
00 Ratings
10.00 Ratings
List upload/download
00 Ratings
9.00 Ratings
Ideal customer targeting
00 Ratings
10.00 Ratings
Load time/data access
00 Ratings
10.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
-
Ratings
Crunchbase
6.9
Ratings
12% below category average
Contact information
00 Ratings
7.00 Ratings
Company information
00 Ratings
8.00 Ratings
Industry information
00 Ratings
5.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
-
Ratings
Crunchbase
8.9
Ratings
18% above category average
Lead qualification process
00 Ratings
5.10 Ratings
Smart lists and recommendations
00 Ratings
9.00 Ratings
Salesforce integration
00 Ratings
10.00 Ratings
Company/business profiles
00 Ratings
10.00 Ratings
Alerts and reminders
00 Ratings
8.00 Ratings
Data hygiene
00 Ratings
10.00 Ratings
Automatic data refresh
00 Ratings
10.00 Ratings
Tags
00 Ratings
9.00 Ratings
Filters and segmentation
00 Ratings
9.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.
Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
Account-Based Data. Employee range, website, industry, company description, chief executives, latest news, etc. All for the given company you are researching.
Salesforce integration. I have not used it, but the functionality is supposed to be great. You can run data enrichment in your CRM with the Crunchbase data.
Funding, mergers, and acquisitions data. Crunchbase has relationships with thousands of VC firms throughout the world and followup with each very regularly to be able to serve up the latest data to their users.
Tech integrations. Integrations with tools like Bombora, Builtwith, Siftery, and others are really useful because you can use Crunchbase's company profile-based research method, and see the data from these tools specifically related to the given company.
A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides emails on c-suite. Crunchbase however is an easier tool to use so if complicated segmentation is not required, Crunchabse is a great solution. It's also super fast to access and provides a succinct and easy to read profile view.