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CitrusAd vs. Criteo Commerce Max

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CitrusAd
Score 6.0 out of 10
N/A
CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.N/A
Criteo Commerce Max
Score 6.7 out of 10
N/A
Criteo Commerce Max (formerly Criteo Retail Media for Brands, or Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.N/A
Pricing
CitrusAdCriteo Commerce Max
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CitrusAdCriteo Commerce Max
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
CitrusAdCriteo Commerce Max
Considered Both Products
CitrusAd
Verified User
Anonymous
Chose CitrusAd
We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage.
These two are alternatives that we could integrate into our platform to give our clients more flexibility.
We started with CitrusAd because they are offering the base capabilities we …
Criteo Commerce Max
Verified User
Anonymous
Chose Criteo Commerce Max
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Best Alternatives
CitrusAdCriteo Commerce Max
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CitrusAdCriteo Commerce Max
Likelihood to Recommend
6.0
(0 ratings)
6.4
(0 ratings)
Usability
-
(0 ratings)
9.1
(0 ratings)
Support Rating
-
(0 ratings)
6.4
(0 ratings)
User Testimonials
CitrusAdCriteo Commerce Max
Likelihood to Recommend
Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.
Verified User
Anonymous
Read full review
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Verified User
Anonymous
Read full review
Pros
  • easy to learn
  • auctioning model
  • campaign performance
Verified User
Anonymous
Read full review
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Verified User
Anonymous
Read full review
Cons
  • automatic targeting for campaigns
  • better analytics reports
  • speed
Verified User
Anonymous
Read full review
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Verified User
Anonymous
Read full review
Usability
No answers on this topic
Intuitive and easy to use.
Verified User
Anonymous
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Support Rating
No answers on this topic
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Verified User
Anonymous
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Alternatives Considered
We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.
Verified User
Anonymous
Read full review
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Verified User
Anonymous
Read full review
Return on Investment
  • Quick go to market
  • Increase Retail Media revenue
Verified User
Anonymous
Read full review
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Verified User
Anonymous
Read full review
ScreenShots

Criteo Commerce Max Screenshots

Screenshot of Criteo Retail Media Platform The all-in-one self-service platform for buying retail media at scale. Execute campaigns across premium retailers and easily measure campaigns against commerce results.Screenshot of Sponsored Product Ads Boost product visibility and sales with native product ads Deliver the right product ad for each shopper with native ads that seamlessly blend in with organic content. Make sure your products are seen on relevant search results pages, category pages, and product detail pages.Screenshot of Offsite Ads Target retailer audiences as they browse the open web. Bring targeted audiences back to partner retailer sites with display and video campaigns on premium sites across the web. Build more product awareness and influence consideration among shoppers.Screenshot of Commerce Display Ads Reach shoppers with highly engaging creatives. Link pure branding and performance on retailers’ websites. Combine your own brand assets with dynamic, retail-specific features, such as real-time pricing. Target consumers based on shopping and browsing behavior.