Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
$99
per news release
Muck Rack
Score 6.9 out of 10
N/A
Muck Rack is a public relations offering from Sawhorse Media.
We have run several national PR campaigns over the past couple of years and Cision PRWeb makes it easy to distribute the releases and publications pick them up with is a testament to Cision's industry trust credibility. With just a few clicks, the release is set up and ready to deliver at a time of our choice.
Muck Rack has the potential to be a very powerful tool that can improve PR agency efficiency across the board. The death knell for Muck Rack, and the reason why we terminated our contract early, was that they offered a complimentary six-month on-ramp to win our business. In other words, we had six full months to use Muck Rack while we were still using the other two vendors' products. Multiple team members compared results head-to-head for a wide range of our clients and Muck Rack simply did not stack up. That six-month overlap period proved to be very eye-opening and enabled us to reveal what we found to be severe limitations in terms of the quality of the database and the quality of the reporting.
The media alert function is awesome! Google Alerts can't get the detail I need, nor do they filter just for the media. I can set media alerts for particular selection factors such as everyone with "education" as their beat.
I am liking the notes ability to log interactions with particular media. This helps me not have to track down conversation chains or actions with media.
The interface screen is modern. I love that if I am running a search in one screen, when I click on a particular person or outlet, it opens ANOTHER screen so that I don't have use the back button. I can open, say 10 people at once and compare their notes.
I love the PDF summaries from lists. I love the Who shared feature. I LOVE EVERYTHING in MuckRack!
I wish you didn't have to pay for every extra thing. Sometimes it comes off like the people with the most money will be the ones that get their news seen.
It would be nice to geo-target globally. Right now, PRWeb only lets you select certain major MSAs in the US.
When you export a media list, it does not include the email address so you have to search for it offline or on the journalist's profile. It's annoying.
Sometimes when you save a list, not all the contacts you marked are saved and you have to do it over.
There isn't a "click all" button to add all of the contacts to a list. You have to wait until all the people load - which isn't ideal for productivity.
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
Any time I have had an issue or a question about something on the platform, someone on the chat now function has always answered within 10 mins at most! Everyone I have worked with has been extremely friendly and quick to solve. There is never the inconvenience of having to call, talk to a robot, or deal with an automated email. Customer service is extremely personal and each account also has a designated account manager to oversee the relationship
To be honest, there weren't that many options for media tracking and media databases. Cision was one of the biggest platforms and we got into a groove working with them
I previously used Cision PRWeb. It was a good service, but for what I needed it wasn't as affordable and I also found the backend system difficult to navigate and manage. I loved the ease of use and the ability to find out what I needed almost immediately once I logged into Muck Rack. Because I have to think so much already, having a platform that takes the weight off having to do a lot of extra research and ask questions to just use the system effectively and efficiently is a gift.
I mentioned that a client of mine for which we used PRWeb is now in talks with a potential reselling partner - so that could have a major impact on their business.
It's always good to have the news out there to as wide an audience as possible. While pitching the news directly to reporters should be part of the PR plan for any announcement, issuing it via a service like PRWeb is usually a good idea.
PRWeb can help more reporters see your news. There are times when a reporter might see the press release via PRWeb and contact the company. Of course, news articles help add credibility and drive more traffic and more business.
Muck Rack has paid for itself, as the ability to access its media database is essential to the media relations work I do on behalf of my client. By having access, it helps me make strategic choices of which media to pitch for what and when, which ultimately leads to positive client placements in key articles. This in turn leads to happy clients!
