Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
$99
per news release
Coveragebook
Score 9.0 out of 10
N/A
Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb & Moz. Users can customize each coverage book by choosing to show/hide metrics, apply high impact backgrounds, add their own commentary, and then share online or print. Coveragebooks also stores all past…
We have run several national PR campaigns over the past couple of years and Cision PRWeb makes it easy to distribute the releases and publications pick them up with is a testament to Cision's industry trust credibility. With just a few clicks, the release is set up and ready to deliver at a time of our choice.
Coveragebook is great for any organization that needs to regularly track client media coverage or even just trending news stories to send to clients in a professional looking report. It is ideal for small, medium, and large PR and marketing firms. For firms or companies more focused on internal communications, this would not be a regularly used tool. For those focused on external communications, it's a must-have tool that helps save time and makes it easier for people at every level of an organization to create branded coverage reports that are easy to download or link to and share with clients
I wish you didn't have to pay for every extra thing. Sometimes it comes off like the people with the most money will be the ones that get their news seen.
It would be nice to geo-target globally. Right now, PRWeb only lets you select certain major MSAs in the US.
More ability to customize cover (title page) of report
Provide total (collective) backlinks for all pieces of coverage as a metric (currently you can only do one at a time)
Allow custom metrics for the offline coverage (currently, you can only add add'l info in the comments section so it looks like a quote vs. numerous metrics on the slides for online clippings)
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
Coveragebook is incredibly easy to use--so easy to use that we've never run into any issues that required additional support from the Coveragebook team. In the event that there is an issue, they have a detailed help section on the website with answers to FAQs to assist professionals at every step of the process.
To be honest, there weren't that many options for media tracking and media databases. Cision was one of the biggest platforms and we got into a groove working with them
I didn't look too closely at the other services above because it was quickly apparent that they do different things than Coveragebook. We were looking for a reporting and valuation tool but didn't need help creating or distributing releases or finding client mentions. (Our PR programs are very targeted towards relevant trade press; we aren't looking for thousands of mentions in any/all media outlets.) Coveragebook accomplishes all the tasks we required at a reasonable price.
I mentioned that a client of mine for which we used PRWeb is now in talks with a potential reselling partner - so that could have a major impact on their business.
It's always good to have the news out there to as wide an audience as possible. While pitching the news directly to reporters should be part of the PR plan for any announcement, issuing it via a service like PRWeb is usually a good idea.
PRWeb can help more reporters see your news. There are times when a reporter might see the press release via PRWeb and contact the company. Of course, news articles help add credibility and drive more traffic and more business.
The ROI is mostly on time. I used to spend hours upon hours designing and inputting information for reports. Now, Coveragebook does all of the hard work for me.
