Choozle vs. Simpli.fi

It works well if you have a small budget that you want to fully control. If you don't have to know where your ads actually ran, this will work.

Incentivized

Simpli.fi, in my opinion, is the leader in programmatic branding campaigns for small to medium sized businesses. Large national brands with six figure brands can afford to look elsewhere, even though Simpli.fi is adept and conducting campaigns for big business as well. Simpli.fi does LOCAL very well.

Incentivized

• Easy to use
• Plenty of targeting options
• Self control spending
• Great reporting

Incentivized

• Their geo-fencing capabilities are by far one of the best in the market. The reporting capabilities on the back end for geo-fencing is great & the way they can get down to a pinpoint location is great.
• Having access to the amount of exchanges that they partner with is great for a small agency that wouldn't normally have that reach.

Incentivized

• Customer Support
• Need to be able to tell me what sites my ads were delivered to
• UX

Incentivized

• Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
• When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.

Incentivized

We use them for some campaigns, but no longer use them exclusively. They also charge a monthly platform fee of $99. We spent 100K a month with them.

Incentivized

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed

Incentivized

• we switched away from Choozle after a 6-month test run
• ROI was up the first month, but down 5 after so we went to a new DSP

Incentivized

• Very good on ROI
• Our campaign performance is normally very good.
• Customer support is very responsive.

Incentivized