Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Chartbeat
Score 6.9 out of 10
N/A
Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.N/A
Serpstat
Score 9.0 out of 10
Small Businesses (1-50 employees)
Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…
$59
per month
Pricing
ChartbeatSerpstat
Editions & Modules
No answers on this topic
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
ChartbeatSerpstat
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$59 per user
Additional DetailsChartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints. The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View. The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.Each plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
ChartbeatSerpstat
Features
ChartbeatSerpstat
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Chartbeat
7.4
Ratings
8% below category average
Serpstat
-
Ratings
Lead Conversion Tracking6.10 Ratings00 Ratings
Bounce Rate Measurement6.80 Ratings00 Ratings
Device and Browser Reporting7.00 Ratings00 Ratings
Pageview Tracking7.90 Ratings00 Ratings
Event Tracking7.00 Ratings00 Ratings
Reporting in real-time9.10 Ratings00 Ratings
Referral Source Tracking8.00 Ratings00 Ratings
Customizable Dashboards7.60 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Chartbeat
-
Ratings
Serpstat
9.0
Ratings
15% above category average
Keyword analysis00 Ratings10.00 Ratings
Backlink management00 Ratings8.00 Ratings
SERP ranking tracking00 Ratings9.00 Ratings
Page grader00 Ratings10.00 Ratings
Competitive analysis00 Ratings8.10 Ratings
Site audit / diagnostics00 Ratings10.00 Ratings
Site recommendations00 Ratings8.10 Ratings
Task management00 Ratings9.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Chartbeat
-
Ratings
Serpstat
9.6
Ratings
23% above category average
Local SEO00 Ratings10.00 Ratings
Social SEO00 Ratings9.50 Ratings
Mobile SEO00 Ratings9.00 Ratings
Global SEO00 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Chartbeat
-
Ratings
Serpstat
10.0
Ratings
17% above category average
Multi-domain support00 Ratings10.00 Ratings
Integration with web analytics tools00 Ratings10.00 Ratings
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ChartbeatSerpstat
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Nozzle
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Medium-sized Companies
Siteimprove
Siteimprove
Score 10.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Optimal
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Score 9.0 out of 10
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ChartbeatSerpstat
Likelihood to Recommend
8.6
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
10.0
(0 ratings)
Usability
7.9
(0 ratings)
7.0
(0 ratings)
Support Rating
8.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
ChartbeatSerpstat
Likelihood to Recommend
It is well suited to keeping me toward a specified goal, and gives me concrete numbers and gives me an idea of what we need to do to meet our goals. It's less appropriate if you want something more than pageviews, and doesn't really do a lot for video views.
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Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.
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Pros
  • Provides easy at-a-glance look at what people are reading right now
  • Heads-up Display allows you to make sure the homepage is showing the content people want to read
  • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
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  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
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Cons
  • Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
  • More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
  • Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
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  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
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Likelihood to Renew
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
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I am very happy with the program and their services.
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Usability
Chartbeat is really pretty straightforward. The only things that may cause confusion are the string of sidebar features and tools at the left of the screen. I mostly use the big leader board in real-time and the historical feature (looking at the monthly or weekly performance of my team's content) and then generate reports automatically from there.
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Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
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Support Rating
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
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I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Alternatives Considered
Google Analytics has gradually become much more difficult to use, and much slower in its realtime reporting. It was the changes that came in with Google Analytics 4 that gave us the final push to work with Chartbeat - a product some of us were already familiar with from previous jobs. Things are just much harder to find in GA, and when time is always tight you can't afford to spend a long time looking for particular data - it should be quick and easy to locate
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We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.
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Return on Investment
  • It has helped us save time in report generation and performance analysis.
  • By helping us evaluate our contributors, we're able to get our money's worth.
  • Seeing our numbers on the Big Board fosters healthy competition among brands, motivating us to distribute our stories better.
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  • Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
  • Serpstat reporting has saved us time when delivering reports to clients
  • Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
  • Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO
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ScreenShots

Chartbeat Screenshots

Screenshot of Big Board: For newsrooms, the leaderboard-style visualization shows the top stories on the biggest screen.Screenshot of Real-time dashboard: Displays how an audience is connecting with content in the moment – across platforms, channels, and devices.Screenshot of Historical Dashboard: To assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Shows which homepage articles are the top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page.Screenshot of Video Dashboard: Reveals how video content captures viewer attention.Screenshot of Conversion Dashboard: Tracks conversion metrics and insights.

Serpstat Screenshots

Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview