Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…
$9,990
per year
CrowdCompass
Score 6.8 out of 10
N/A
CrowdCompass is an event management software system offered by Cvent.
Certain is great for easy-to-use registration sites. It collects all information and user can upload reports easily. It's great to copy the event if you are doing an annual one where the information doesn't drastically change. I love being able to create the link in under an hour and send it out to all attendees. I can also send one large email out to all participants
CrowdCompass was the best part of Cvent each time I used it, from the ease of use to the customer service and handholding. I would recommend it for anyone using Cvent Event Management for an in-person event. I know Cvent just rolled out their virtual event hub though, so for virtual and hybrid events that are employing the Cvent family of tools, I would probably say CrowdCompass is unnecessary.
Ease of use for the planner. CrowdCompass is an app that allows our onsite event managers to quickly and easily make changes to the agenda times and locations or send push notifications/alerts to attendees.
Ease of use for the attendee. User error is minimal with CrowdCompass. Download instructions are simple and clear. The use of icons within the app makes for a simple user experience.
Customer support. Our CrowdCompass support team has been phenomenal! They're always able to assist with any questions or with helping us find new ways to make our experience even more positive.
Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
Event apps are becoming consolidated into one platform app that contains events from all the clients who use it.
No branding of your own app with your own name and your attendees having to download a third-party app with events other than just yours available in it.
We have been using CrowdCompass for 3 years and it has all of the capabilities and functionality that we need, it's easy to use, and Cvent is always implementing new features and enhancements to keep up with the latest trends and technology.
From the build perspective, its very simple and intuitive. You can either go basic or dig in and provide some interesting features and functions to provide a well-rounded event app experience. From the user perspective, its easy to use and navigate the app, plus the ability to interact and engage is a huge bonus
Once we paid for our apps, I felt like I was left to learn on my own. There are plenty of Help articles available, but no training sessions. I'm a visual learner and having to poke around and use trial and error to build the apps took way too much valuable time away from other parts of my job. It was frustrating and I brought it up with my CrowdCompass contact, but was told that they don't provide any training sessions and if I had questions I should refer to the Help articles or call support.
Our training team walked us through the first set up which really helped me to learn where everything is located as well as all of the features available
Sympla or Eventbrite are great for smaller events that don't require a lot of information from your audience or extensive communication from your event owner. They are better suited for those events, since they are easy and quick to set up. Certain comes in for your tradeshows or recurring events, since it presents a calendar view of your field marketing events, as well as full form customization, automation of email sequences, reporting, etc. It's more complex to use, so you might as well hand it over to people who are well used to setting up events.
CrowdCompass is the only mobile app that we have used or looked at. They are on the pricey side, but their integration with Cvent makes the cost worth it. With any other mobile app, we would have to either re-enter the event details or pay to have a custom API created
Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
It's had a positive impact financially because it integrates with Cvent.
It's a much quicker process to build and design, saving staff hours of work.
Unlike our old app system, we have more control over the content of this app. We can make our own edits and additions without depending on external people to make those for us.