TrustRadius: an HG Insights company

CDK vs. FOCUS by Reynolds and Reynolds

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CDK

    Score7.4 out of 10
    N/ACDK is a provider of integrated data and cloud-based software solutions to dealerships and original equipment manufacturers (OEMs) across automotive and related industries.N/A

    FOCUS by Reynolds and Reynolds

    Score2.9 out of 10
    N/AFOCUS, by Reynolds and Reynolds, is a CRM that identifies the most profitable activities for salespeople and serving them up. It ensures sales processes are followed, and that users can manage every customer interaction as it happens.N/A
    Pricing
    CDKFOCUS by Reynolds and Reynolds
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CDKFOCUS by Reynolds and Reynolds
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    CDKFOCUS by Reynolds and Reynolds
    Sales Force Automation
    Comparison of Sales Force Automation features of CDK and FOCUS by Reynolds and Reynolds
    Feature
    CDK
    -
    Ratings
    FOCUS by Reynolds and Reynolds
    1.3
    1 Ratings
    142% below category average
    Customer data management / contact management00 Ratings2.01 Ratings
    Workflow management00 Ratings1.01 Ratings
    Territory management00 Ratings2.01 Ratings
    Opportunity management00 Ratings2.01 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings1.01 Ratings
    Contract management00 Ratings1.01 Ratings
    Quote & order management00 Ratings1.01 Ratings
    Interaction tracking00 Ratings1.01 Ratings
    Channel / partner relationship management00 Ratings1.01 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of CDK and FOCUS by Reynolds and Reynolds
    Feature
    CDK
    -
    Ratings
    FOCUS by Reynolds and Reynolds
    2.0
    1 Ratings
    116% below category average
    Case management00 Ratings3.01 Ratings
    Call center management00 Ratings2.01 Ratings
    Help desk management00 Ratings1.01 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of CDK and FOCUS by Reynolds and Reynolds
    Feature
    CDK
    -
    Ratings
    FOCUS by Reynolds and Reynolds
    1.0
    1 Ratings
    153% below category average
    Lead management00 Ratings1.01 Ratings
    Email marketing00 Ratings1.01 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of CDK and FOCUS by Reynolds and Reynolds
    Feature
    CDK
    -
    Ratings
    FOCUS by Reynolds and Reynolds
    5.0
    1 Ratings
    41% below category average
    Task management00 Ratings6.01 Ratings
    Billing and invoicing management00 Ratings1.01 Ratings
    Reporting00 Ratings8.01 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of CDK and FOCUS by Reynolds and Reynolds
    Feature
    CDK
    -
    Ratings
    FOCUS by Reynolds and Reynolds
    3.7
    1 Ratings
    69% below category average
    Forecasting00 Ratings2.01 Ratings
    Pipeline visualization00 Ratings1.01 Ratings
    Customizable reports00 Ratings8.01 Ratings
    Customization
    Comparison of Customization features of CDK and FOCUS by Reynolds and Reynolds
    Feature
    CDK
    -
    Ratings
    FOCUS by Reynolds and Reynolds
    1.0
    1 Ratings
    153% below category average
    Custom fields00 Ratings1.01 Ratings
    Custom objects00 Ratings1.01 Ratings
    Scripting environment00 Ratings1.01 Ratings
    API for custom integration00 Ratings1.01 Ratings
    Security
    Comparison of Security features of CDK and FOCUS by Reynolds and Reynolds
    Feature
    CDK
    -
    Ratings
    FOCUS by Reynolds and Reynolds
    4.0
    1 Ratings
    70% below category average
    Single sign-on capability00 Ratings3.01 Ratings
    Role-based user permissions00 Ratings5.01 Ratings
    Social CRM
    Comparison of Social CRM features of CDK and FOCUS by Reynolds and Reynolds
    Feature
    CDK
    -
    Ratings
    FOCUS by Reynolds and Reynolds
    1.0
    1 Ratings
    152% below category average
    Social data00 Ratings1.01 Ratings
    Social engagement00 Ratings1.01 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of CDK and FOCUS by Reynolds and Reynolds
    Feature
    CDK
    -
    Ratings
    FOCUS by Reynolds and Reynolds
    1.0
    1 Ratings
    152% below category average
    Marketing automation00 Ratings1.01 Ratings
    Compensation management00 Ratings1.01 Ratings
    Platform
    Comparison of Platform features of CDK and FOCUS by Reynolds and Reynolds
    Feature
    CDK
    -
    Ratings
    FOCUS by Reynolds and Reynolds
    1.0
    1 Ratings
    152% below category average
    Mobile access00 Ratings1.01 Ratings
    User Ratings
    CDKFOCUS by Reynolds and Reynolds
    Likelihood to Recommend
    8.4
    (3 ratings)
    1.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    6.0
    (1 ratings)
    User Testimonials
    CDKFOCUS by Reynolds and Reynolds
    Likelihood to Recommend
    CDK
    CDK Drive is great at connecting all the team members in service/parts. We used to have a foreman who had to dispatch work to each technician, which is now done through CDK Drive. Technicians can get help with part requirements/needs through CDK. Before, each technician had to go back to the parts department and wait. CDK Drive is good at offering an option to record and send a video of what was found on a service diagnosis, this helps with transparency and trust.
    Incentivized
    Read full review
    The Reynolds and Reynolds Company
    It works because it's the only thing we have to use however Reynolds does not work well with others, I.E., third-party vendors, etc. When it's up for renewal I will strongly suggest we switch
    Incentivized
    Read full review
    Pros
    CDK
    • It helps us sell more in service.
    • It helps keep track of vehicles coming in.
    • It helps to remind customers who declined a service before.
    Incentivized
    Read full review
    The Reynolds and Reynolds Company
    • Daily work plan
    • Detailed reports
    Incentivized
    Read full review
    Cons
    CDK
    • Possibly because of the web-based nature, there are times when it can be slightly slow and laggy.
    • Some functions are less intuitive to use than Reynolds and Reynolds but that is more of a personal preference.
    Incentivized
    Read full review
    The Reynolds and Reynolds Company
    • Sometimes you cannot see the calls on the customer profile
    • In my opinion, it is not easy to use
    • I think the reporting can be overwhelming for some
    • From experience, the appointments do not show up in the daily work plan
    Incentivized
    Read full review
    Usability
    CDK
    No answers on this topic
    The Reynolds and Reynolds Company
    I think overall it's not a good platform
    Incentivized
    Read full review
    Support Rating
    CDK
    Great job by everyone from the initial sales staff to the implementation team to the support staff. Always ready, willing and able to help out with any questions or issues that arise, even those from people who are simply not computer savvy and have had a hard time transitioning to a new product for everyday use.
    Incentivized
    Read full review
    The Reynolds and Reynolds Company
    Support is phenomenal however they have a ton of practice because people need to call them so often
    Incentivized
    Read full review
    Alternatives Considered
    CDK
    CDK Drive is way better, but from my experience, the integration process was very long and very painful and we feel CDK Drive could've made that less painful and less lengthy. Once it is working the way it should, I am sure that we will love it. Right now though, every time something else goes wrong, it builds on the frustration of the other 50 things that went wrong prior.
    Incentivized
    Read full review
    The Reynolds and Reynolds Company
    We have always used Reynolds however I have seen other CRMs that are more user friendly
    Incentivized
    Read full review
    Return on Investment
    CDK
    • Positive, in that CDK Drive is helping us accomplish objectives that our auto group is presenting for our dealerships to improve/work on as a service dept.
    • Positive in that it keeps up with modern technology and customer expectations in these times with new offerings in communication, recordings, etc.
    • Positive in that it has a response to each requirement that the auto manufacturer comes to us with. OEM starts requiring a new process/offer, and CDK has a way for us to fulfill that.
    Incentivized
    Read full review
    The Reynolds and Reynolds Company
    • Slows people down trying to learn it
    • Every option in there costs more money so the executives do not want to pay for things such as click to call
    Incentivized
    Read full review
    ScreenShots