S&P Capital IQ vs. Nielsen Digital Ads Ratings

Best in class tool to source financial data from public companies. Great integration with Excel. Must-have tool for anyone performing financial analysis on a regular basis. Easy to use interface with excellent product support to answer questions about functionality and capabilities. Tool has continued to grow in features over the years and expect to continue in the future.

Incentivized

I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.

Incentivized

• S&P Capital IQ's blackline tool allows for the effortless comparison of changes in company filings over time.
• The screening tool when searching for comparable companies and/or transactions is very comprehensive and customizable.
• It allows users to customize their dashboards and tearsheets in any number of ways.

Incentivized

• Accurate data set
• Robust results
• Large-scale data

Incentivized

• Sources. In Bloomberg, when you click on a figure anywhere it leads you to the source. That is a great feature, as in finance everything has to be backed with the original source.
• Cannot always find the needed information, the menu is too complex.

Incentivized

• Better integration
• Cross media report
• After sales support

Incentivized

[It's the] best ever.

Incentivized

S&P CIQ Pro has great data, however, the new pro version is currently difficult to use given how slow the data is to process

Incentivized

While Bloomberg has a much more comprehensive view of the markets and typically has more up-to-date information in terms of overall news, Cap IQ is easier to integrate into existing financial models, and the formula builder included with the Excel plugin makes it easy to pull relevant financial data as well as update it based on a specific time frame.

Incentivized

• The breadth and depth of the company's financial data set are what sets it apart as the finest in the industry.
• Having the ability to pay the monthly fee online is a major benefit. Neither is it very high, but I wouldn't characterize it as low, either. It's quite economical.
• Data quality and accuracy are what set it apart from competitors.

Incentivized

• Positive ROI on most digital campaigns
• Reduces the manual work
• Allows for more time planning

Incentivized