S&P Capital IQ vs. Claritas PRIZM Premier

Best in class tool to source financial data from public companies. Great integration with Excel. Must-have tool for anyone performing financial analysis on a regular basis. Easy to use interface with excellent product support to answer questions about functionality and capabilities. Tool has continued to grow in features over the years and expect to continue in the future.

Incentivized

• Nielsens account managers are amazing. I could brag about my account rep forever.
• Get onsight training, it helps the process start at lightspeed.
• Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

• S&P Capital IQ's blackline tool allows for the effortless comparison of changes in company filings over time.
• The screening tool when searching for comparable companies and/or transactions is very comprehensive and customizable.
• It allows users to customize their dashboards and tearsheets in any number of ways.

Incentivized

• Segmentation.
• Media targeting and buying.
• Behavioral research.
• Purchasing behaviors.

• Sources. In Bloomberg, when you click on a figure anywhere it leads you to the source. That is a great feature, as in finance everything has to be backed with the original source.
• Cannot always find the needed information, the menu is too complex.

Incentivized

• I would like better projections for micromarkets, such as non US Census metro areas.
• Organic segmentation can be very time consuming, but it always is.

[It's the] best ever.

Incentivized

It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.

S&P CIQ Pro has great data, however, the new pro version is currently difficult to use given how slow the data is to process

Incentivized

While Bloomberg has a much more comprehensive view of the markets and typically has more up-to-date information in terms of overall news, Cap IQ is easier to integrate into existing financial models, and the formula builder included with the Excel plugin makes it easy to pull relevant financial data as well as update it based on a specific time frame.

Incentivized

• The breadth and depth of the company's financial data set are what sets it apart as the finest in the industry.
• Having the ability to pay the monthly fee online is a major benefit. Neither is it very high, but I wouldn't characterize it as low, either. It's quite economical.
• Data quality and accuracy are what set it apart from competitors.

Incentivized

• Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
• Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
• It has helped support expansion into a new market for our health insurance products.
• We are able to design products based on the populations needs and behaviors rather than what someone heard.
• We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.