Canva vs. Later Social

They are suited to serve the non-profit space, offering premium features at no charge for up to 50 users. They provide tools for non-graphic designers that help to create appealing and attractive pieces. For those who are unsure about where to start with a project, Canva offers templates that can be edited to suit the current need.

Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.

Incentivized

• Canva exports in a wide variety of software extensions in exceptionally high quality images. The pro license even allows .svg and background-less exports.
• Canva's pro license has a terrific set of available fonts that are easily matched or are exact matches to other web fonts. Basically, in a word, Canva gives its (pro) customers an easy-to-use and cross-compatible set of design options. Everything is customizable.
• For me, Canva shines in its usability. There are variety of preset, pre-sized canvases. As a designer, marketer, presenter, educational technologist or even if you are just getting started, Canva has its UI and UX geared toward each level of user.
• Canva's strengths are with its original features and the fact that even the most novice user can produce a professional looking design in little time.

Incentivized

• Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
• Great analytics available for Instagram - something that lacks on many other platforms.
• The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
• It's easy to switch between accounts if you are managing multiple brands and platforms.

Incentivized

• Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
• Pre-grouping sections of templates can be a hassle to figure out
• Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.

Incentivized

• Would be wonderful if there was a way to copy posts easily.
• Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
• Would be nice to be able to schedule posts to Facebook Groups.

Incentivized

The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size

Incentivized

It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.

Incentivized

The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!

Incentivized

I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.

Incentivized

I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me

Incentivized

Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.

Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.

Incentivized

Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.

Incentivized

Adobe products, well compared to Canva has a wide and long learning curve. Adobe spark almost comes close to Canva but lacks these tiny features that Canva focuses on to make the product irresistible to use. Canva also does a great job organizing and recording the designs in cloud so that it might increase the efficiency of Social Media management. Canva also provides features for designing ebooks, travel brochures etc which couldn't be easily done in Adobe. So finally, from a personal perspective, Canva ended up being the first choice.

It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.

Incentivized

Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc

Incentivized

• I think Canva has had a very positive impact on our designs in that there is consistency with colors and fonts and approved school logos across all publications.
• Since I am a only one user of many, I can't really speak about reduced costs or risk mitigation. But, I believe it has increased efficiency because our media department can access the designs done by other departments easily and make changes or corrections as necessary to keep the "brand" consistent.
• I have not tried to use it on my phone, but I would think it would make it easy to work on designs no matter where you are.

Incentivized

• Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
• Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!

Incentivized