Canto vs. Frontify

Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.

Incentivized

Simple and straightforward to understand, usable without much introduction, even for users without much prior knowledge. Helps us enormously, the image database saves us so much time and nerves. Before, we always had to search for a picture for a very long time, now it's super fast thanks to keywords.

• Allowing users to download a resized version of an image self serve (eg. for social media)
• Sharing collections where recipients can see and download high res images
• Tagging to make searches very simple and eliminate complete folder structures
• Tag all info about an asset in the data rather than trying to name images with this data

Incentivized

• It manages the visual aspects of a brand very well.
• It is easy to use and update.
• It converts the colors from hex to rgb and cmyk seamlessly.
• It has a nice user interface.

Incentivized

• I do with we could search for colors or items in Canto, for example red shirt photos
• We have a small team, but everyone needs different levels of access, I feel like there arent many levels of access as there could be

Incentivized

• I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
• Having sections for voice and personality would be great.
• The ability to export a brand document to a .PDF to share with partners.

Incentivized

We are very likely to renew our service with Canto. This is because of the support we have received and what we have seen Canto do so far for our company. We are finally able to organize our assets well and maintain governance over all of our digital assets. It has eliminated time difference issues and is equipping people within our company with a lot of content for them to use and push.

Incentivized

Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired

Incentivized

Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.

Incentivized

Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly

Incentivized

I've satisfied with the performance

Incentivized

I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise

Incentivized

Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.

Incentivized

We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.

Incentivized

Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)

Incentivized

We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.

Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours

Incentivized

• Through a public service-based portal we've created, we have decreased the number of simple service calls that our service reps receive, because customers are now able to access an online platform and help themselves. This frees up our service reps and give them more time to spend on other, more complex cases.
• Decreases the time spent looking for assets. Simply search Canto!
• Easily providing information to many parties that our business deals with has been very helpful in improving relationships.

Incentivized

• For a highly visual brand with a small team, I believe the time saved and the tools offered would make the plus plan attractive. I do not know that I would recommend the larger plans to my clients.

Incentivized