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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Canto

    Score8 out of 10
    N/ACanto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
    Pricing
    Canto
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Canto
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
    More Pricing Information
    Community Pulse
    Canto
    Considered Both Products
    Canto
    Chose Canto
    We chose Canto because of the cost, customer service, and features. We were also impressed with the onboarding process.
    Incentivized
    Chose Canto
    I have not used any other Canto-like products, but Canto is greatly superior to saving corporate visual assets on the cloud in complex folder structures that cannot be auto-searched by what the visuals represent.
    Incentivized
    Chose Canto
    Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)
    Incentivized
    Chose Canto
    It's hard to find anything by default in Dropbox vs canto. There's basically no search features compared to Canto.
    Incentivized
    Chose Canto
    Canto is much more visual based, and really like the sharing link.
    Incentivized
    Chose Canto
    I used Canto Cumulus many years ago which is why I recommended Canto for us. We had hoped it would fit better with our very broad needs, but several people have recommended we pursue Media Valet, assuming we continue to look for a DAM. They feel it is more applicable to …
    Incentivized
    Chose Canto
    Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for …
    Incentivized
    Chose Canto
    Canto is not the best DAM solution on the market. It feel sort of date and is based on older ways of working with assets. The performance and UX for the cost is not in alignment. I would highly recommend picking a different product for the price point. Other Dam solutions have …
    Incentivized
    Chose Canto
    After researching and demoing several DAMs, we landed on Canto for several reasons: the price was lower than most of it's competitors, it integrated with our create workflow solution, and it had a simple and user-friendly interface, which was browser-based and required no …
    Incentivized
    Chose Canto
    Canto provides a more powerful directory and database to support the process for input and sharing of assets.
    Incentivized
    Chose Canto
    While I've only done demo versions of the listed products and others, I can say that Canto was one of the most easy to use yet robust toolkits I encountered. It can do everything you want and more, but not be too bogged down in using it. That said, some of the workflow and …
    Incentivized
    Chose Canto
    I don't have enough experience with other DAMs to truly weigh them against Canto.
    Incentivized
    Chose Canto
    Canto's customer service was amazing compared to Bynder. I didn't feel rushed or like "just another sale" thanks to Beau Nichols. He continued to follow up (in a not-annoying way) as I was receiving approval from my company.
    Incentivized
    Chose Canto
    I have not used other products like Canto.
    Incentivized
    Chose Canto
    Other teams at our university are using PhotoShelter to store and organize their photos, and I use/access PhotoShelter to download images that have been provided to us through that system as well. When using Canto, we are entering more detailed types of information on our …
    Incentivized
    Chose Canto
    Canto is more robust, but it also has its disadvantages as well. Definitely offers more features and is cheaper than its competitors though.
    Incentivized
    Chose Canto
    I have not used other DAMs. I have used Dropbox. which I do not like at all. DB is just a folder system that adds tagging. It's bulky and not a DAM at all to me.
    Incentivized
    Chose Canto
    We evaluated Bynder when we were searching for a DAM. We ultimately chose Canto because it made more sense for our organization in terms of the face detection, and how the assets were handled. Bynder was too robust for our needs.
    Incentivized
    Chose Canto
    Canto is more visible than Dropbox, which we were using before making the switch. We are able to share assets easier and theoretically search assets easier as well, but the open nature of Canto has led to some data integrity issues which we are working through. The tagging …
    Incentivized
    Chose Canto
    Bynder has more focus on media creation and brand management; we needed an easy way to access mainly pictures and stories from all our locations and from the field.
    Incentivized
    Chose Canto
    This was selected by the University.
    Incentivized
    Chose Canto
    In the end, Canto met all of our needs for a price we wanted to pay.
    Incentivized
    Chose Canto
    I don't know of any other products like Canto.
    Incentivized
    Chose Canto
    Much more storage, tags, better system. less clutter.
    Incentivized
    Chose Canto
    We still use them both.
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    237 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    213 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    245 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    196 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    188 Answers
    Features
    Canto
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Canto
    Feature
    Canto
    6.7
    10 Ratings
    6% below category average
    Dashboards6.810 Ratings
    Standard reports6.69 Ratings
    Content analytics6.59 Ratings
    DAM Features
    Comparison of DAM Features features of Canto
    Feature
    Canto
    7.2
    24 Ratings
    15% below category average
    Uploading assets7.623 Ratings
    Downloading assets8.424 Ratings
    Categories7.423 Ratings
    Asset storage8.223 Ratings
    Asset sharing8.024 Ratings
    Asset search7.724 Ratings
    Tagging system7.323 Ratings
    Content editing6.416 Ratings
    Embed codes7.210 Ratings
    Metadata6.820 Ratings
    Collections7.621 Ratings
    User access6.823 Ratings
    DAM Integrations6.813 Ratings
    DAM API7.08 Ratings
    Workflow automations5.99 Ratings
    Related asset discovery6.713 Ratings
    Best Alternatives
    Canto
    Small Businesses
    Adobe Bridge
    Score9 out of 10
    Medium-sized Companies
    MediaValet
    Score9.1 out of 10
    Enterprises
    MediaValet
    Score9.1 out of 10
    All AlternativesView all alternatives
    User Ratings
    Canto
    Likelihood to Recommend
    8.1
    (253 ratings)
    Likelihood to Renew
    9.9
    (18 ratings)
    Usability
    9.0
    (95 ratings)
    Availability
    6.4
    (1 ratings)
    Performance
    6.4
    (1 ratings)
    Support Rating
    7.6
    (157 ratings)
    Online Training
    9.1
    (2 ratings)
    Implementation Rating
    9.0
    (12 ratings)
    Configurability
    3.6
    (1 ratings)
    Ease of integration
    6.4
    (1 ratings)
    Product Scalability
    6.4
    (1 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    User Testimonials
    Canto
    Likelihood to Recommend
    Canto
    Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
    Incentivized
    Read full review
    Pros
    Canto
    • Ability to manage several portals and allow different users access to each.
    • Ability to customize each Canto platform or portal to suit all needs.
    • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
    Incentivized
    Read full review
    Cons
    Canto
    • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
    • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
    • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
    Incentivized
    Read full review
    Likelihood to Renew
    Canto
    It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
    Incentivized
    Read full review
    Usability
    Canto
    Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
    Incentivized
    Read full review
    Reliability and Availability
    Canto
    Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
    Incentivized
    Read full review
    Performance
    Canto
    I've satisfied with the performance
    Incentivized
    Read full review
    Support Rating
    Canto
    I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
    Incentivized
    Read full review
    Online Training
    Canto
    Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
    Incentivized
    Read full review
    Implementation Rating
    Canto
    We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
    Incentivized
    Read full review
    Alternatives Considered
    Canto
    Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
    Incentivized
    Read full review
    Scalability
    Canto
    Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
    Incentivized
    Read full review
    Return on Investment
    Canto
    • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
    • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
    • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
    Incentivized
    Read full review
    ScreenShots

    Canto Screenshots

    Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.