Canto vs. CoSchedule Marketing Suite

Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.

Incentivized

CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.

Incentivized

• Allowing users to download a resized version of an image self serve (eg. for social media)
• Sharing collections where recipients can see and download high res images
• Tagging to make searches very simple and eliminate complete folder structures
• Tag all info about an asset in the data rather than trying to name images with this data

Incentivized

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• I do with we could search for colors or items in Canto, for example red shirt photos
• We have a small team, but everyone needs different levels of access, I feel like there arent many levels of access as there could be

Incentivized

• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

Incentivized

We are very likely to renew our service with Canto. This is because of the support we have received and what we have seen Canto do so far for our company. We are finally able to organize our assets well and maintain governance over all of our digital assets. It has eliminated time difference issues and is equipping people within our company with a lot of content for them to use and push.

Incentivized

Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.

Incentivized

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly

Incentivized

I've satisfied with the performance

Incentivized

I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise

Incentivized

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.

Incentivized

We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.

Incentivized

Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)

Incentivized

CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.

Incentivized

Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours

Incentivized

• Through a public service-based portal we've created, we have decreased the number of simple service calls that our service reps receive, because customers are now able to access an online platform and help themselves. This frees up our service reps and give them more time to spend on other, more complex cases.
• Decreases the time spent looking for assets. Simply search Canto!
• Easily providing information to many parties that our business deals with has been very helpful in improving relationships.

Incentivized

• Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
• We are producing more content, faster.
• We are more aware of what everyone else in the department is working on.

Incentivized