Canto vs. Cloudinary

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canto
Score 8.0 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Cloudinary
Score 9.8 out of 10
N/A
Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.
$49
per month
Pricing
CantoCloudinary
Editions & Modules
No answers on this topic
Media Optimizer - Scale
$49
per month
Programmable Media - Plus
$99
per month
Programmable Media - Advanced
$249
per month
Programmable Media - Enterprise
Custom Pricing
Digital Asset Management
Custom Pricing
Offerings
Pricing Offerings
CantoCloudinary
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
More Pricing Information
Community Pulse
CantoCloudinary
Features
CantoCloudinary
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Canto
6.7
Ratings
6% below category average
Cloudinary
9.0
Ratings
23% above category average
Dashboards6.80 Ratings9.00 Ratings
Standard reports6.60 Ratings9.00 Ratings
Content analytics6.50 Ratings9.00 Ratings
Data exportability00 Ratings9.00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Canto
7.2
Ratings
15% below category average
Cloudinary
9.6
Ratings
14% above category average
Uploading assets7.60 Ratings10.00 Ratings
Downloading assets8.40 Ratings10.00 Ratings
Categories7.40 Ratings9.00 Ratings
Asset storage8.20 Ratings10.00 Ratings
Asset sharing8.00 Ratings10.00 Ratings
Asset search7.70 Ratings10.00 Ratings
Tagging system7.30 Ratings9.00 Ratings
Content editing6.40 Ratings9.00 Ratings
Embed codes7.20 Ratings00 Ratings
Metadata6.80 Ratings9.00 Ratings
Collections7.60 Ratings00 Ratings
User access6.80 Ratings9.00 Ratings
DAM Integrations6.80 Ratings10.00 Ratings
DAM API7.00 Ratings10.00 Ratings
Workflow automations5.90 Ratings00 Ratings
Related asset discovery6.70 Ratings00 Ratings
Best Alternatives
CantoCloudinary
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
MediaValet
MediaValet
Score 9.1 out of 10
MediaValet
MediaValet
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CantoCloudinary
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
10.0
(0 ratings)
Availability
6.4
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
7.6
(0 ratings)
9.0
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
Configurability
3.6
(0 ratings)
-
(0 ratings)
Ease of integration
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
6.4
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(0 ratings)
-
(0 ratings)
User Testimonials
CantoCloudinary
Likelihood to Recommend
Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
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Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
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Pros
  • Allowing users to download a resized version of an image self serve (eg. for social media)
  • Sharing collections where recipients can see and download high res images
  • Tagging to make searches very simple and eliminate complete folder structures
  • Tag all info about an asset in the data rather than trying to name images with this data
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  • Cloudinary is the best in the market for photo and video transformations.
  • Cloudinary takes customer's requests for special features and implements them very quickly.
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Cons
  • I do with we could search for colors or items in Canto, for example red shirt photos
  • We have a small team, but everyone needs different levels of access, I feel like there arent many levels of access as there could be
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  • Currently, they don't have an officially supported Drupal module -so it's quite painful to implement.
  • If you have a site that has a lot of visitors then it's possible to get quite large bills out of the blue if you get a massive spike e.g. black Friday.
  • The UI for the backend and documentation could do with a lot of improvements.
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Likelihood to Renew
We are very likely to renew our service with Canto. This is because of the support we have received and what we have seen Canto do so far for our company. We are finally able to organize our assets well and maintain governance over all of our digital assets. It has eliminated time difference issues and is equipping people within our company with a lot of content for them to use and push.
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No answers on this topic
Usability
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
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Reliability and Availability
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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No answers on this topic
Performance
I've satisfied with the performance
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No answers on this topic
Support Rating
I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
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We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
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Online Training
Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
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No answers on this topic
Implementation Rating
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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No answers on this topic
Alternatives Considered
Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)
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My experience with AEM has been limited to interacting with it through others, and so this information should be taken with that in mind, but my impressions from talking with the service engineers managing this system in our enterprise (in a previous role) was that it could be challenging to integrate effectively into a large-scale organization with demands on security. The biggest reason I selected Cloudinary was price-based; their free plan serves my needs as a freelancer quite well.
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Scalability
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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No answers on this topic
Return on Investment
  • Through a public service-based portal we've created, we have decreased the number of simple service calls that our service reps receive, because customers are now able to access an online platform and help themselves. This frees up our service reps and give them more time to spend on other, more complex cases.
  • Decreases the time spent looking for assets. Simply search Canto!
  • Easily providing information to many parties that our business deals with has been very helpful in improving relationships.
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  • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
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ScreenShots

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.