CanopyGlobal vs. Opal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CanopyGlobal
Score 0.0 out of 10
N/A
Developed by marketers to futureproof enterprise marketing and protect the brand's identity, CanopyGlobal provides control and visibility of an enterprise's entire worldwide marketing operation, to help keep a tight grip on the reins of a brand by generating thousands of approved multichannel, multi-language assets at the click of a button with its built-in automated creative production. No matter where assets are created and executed, CanopyGlobal guarantees joined-up, on-brand campaigns that…N/A
Opal
Score 9.1 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…
$8.29
per month
Pricing
CanopyGlobalOpal
Editions & Modules
No answers on this topic
Opal Pro
$8.29
per month
Opal
Free Forever
Teams Pro
Custom Pricing
per month
Offerings
Pricing Offerings
CanopyGlobalOpal
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CanopyGlobalOpal
User Ratings
CanopyGlobalOpal
Likelihood to Recommend
-
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
CanopyGlobalOpal
Likelihood to Recommend
No answers on this topic
If a team can afford to pay for Opal and dedicate resources to properly onboard everyone and maintain organization, I'd absolutely highly recommend it.
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Pros
No answers on this topic
  • Allows me to present visuals of content that's easy to understand.
  • Review processes are made simple and are streamlined.
  • Helps me stay within character count when planning content.
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Cons
No answers on this topic
  • I would love it if Opal integrated social publishing into their tool.
  • It would be beneficial if at least some basic analytics were brought back into the tool so we could then review content performance within the same tool as creative teams.
  • I've felt like at times the process of creating and sharing presentations was a bit tedious. It'd be nice if was a bit simpler.
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Alternatives Considered
No answers on this topic
I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team.
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Return on Investment
No answers on this topic
  • Always ahead of the game when it comes to planning
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ScreenShots

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.